ZineOne and HCL software to generate conversions for anonymous visitors


ZineOne, the in-session marketing platform that provides businesses with real-time behavioral intelligence and increased conversions for anonymous website visitors, today announced its integration with HCL Commerce from HCL Software, a global leader in marketing software. ‘company. Integration can be explored through HCL SoFy 2.0, which uses cloud-native solutions to help increase productivity and profitability while delivering powerful hands-on customer experiences.

“Data privacy regulations are driving major brands to seek innovative ways to convert customers online, and the joint solution between ZineOne and HCL Commerce unlocks additional revenue by optimizing real-time experiences using ‘in-session intelligence,” said Jeff Miller, business development manager at ZineOne.

ZineOne’s integration with HCL Commerce, which is available today, delivers benefits to joint customers, including real-time, privacy-compliant behavioral insights based on consumers’ propensity to purchase, while enabling optimization of the best product lists to increase awareness. and sales. These integrations also allow joint customers to enable artificial intelligence models to improve online conversion rates, increase average order values, and generate additional e-commerce revenue from anonymous site traffic using the ZineOne’s in-session intelligence and HCL Commerce’s real-time personalization.

“Partnering with ZineOne brings tremendous value to HCL customers,” said Johnn Tinch, Global Chief Technology Officer, HCL Commerce. “ZineOne infuses its patented machine learning into HCL Software products, such as HCL Commerce, DX, Unica Campaign and Discover to deliver transformative results.”

Suzanne Scott, senior vice president of digital at Tailored Brands, Inc, owner of Men’s Wearhouse and Jos. A. Bank, approved the common solution. “ZineOne’s in-session intelligence allows us to make real-time shopper predictions and leverage intent signals in our HCL software to deliver personalized experiences. This is an overall win for better customer experience. and for our business in terms of increased sales.”

In addition, expanding the partner ecosystem around e-commerce has been a top priority for ZineOne. The company has consistently delivered significant results, such as increasing shopping conversion rate by over 30%, increasing e-commerce revenue by 10%, and increasing platform ROI by 10 to 20.

ZineOne and HCL Software will showcase their technology embedded in the new HCL SoFy 2.0 for current and potential HCL Software customers and business partners. You can learn more at https://www.hcltechsw.com/sofy.


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