WordPress site builder Elementor buys Strattic in all-Israeli deal

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Israeli company Elementor, developer of a WordPress website building platform, has acquired Strattic, a Jerusalem-based web development and hosting company, in an all-Israeli deal announced Wednesday. Calcalist said the transaction was valued at “several million dollars”.

Founded in 2016 by Yoni Luksenberg and Ariel Klikstein, Elementor’s open-source, drag-and-drop platform enables web creators to build WordPress sites without code. The concept of creating a no-code website is similar to the one created by the Israeli company Wix, only for WordPress, the world leader in content management systems (CMS).

WordPress holds around 43% of the global market and over 450 million sites use WordPress, according to the latest data. The system powers nearly 40% of the 10 million high-traffic sites like The New York Times and Bloomberg.

Strattic was founded in 2018 by Josh Lawrence and Miriam Schwab, a web developer with years of experience with WordPress sites, who set out to solve the “noise” around managing and securing WordPress sites.

Schwab said WordPress is the best website and content management system, but managing WordPress site lifecycles can be tedious and time-consuming, requiring solutions to security, performance, and reliability issues — challenges we all face. she met firsthand as a web developer.

“Strattic was born to solve my own problems as an agency owner creating custom WordPress sites for clients for over 12 years. Over the years, I’ve also found myself becoming something of a WebOps/DevOps/security expert along the way to handle the infrastructure aspects of running a live WordPress site,” he said. she describes in a blog post Wednesday announcing the acquisition.

By building static replicas of sites, Strattic says it helps make sites secure and fast because they don’t engage a processing server.

Yoni Luksenberg, co-founder and CEO of Elementor, and Miriam Schwab, co-founder and CEO of Strattic. (Omer Hacohen)

“What could be better than just deploying the frontend without any of the challenges of an underlying processing server? What if there was a way to allow users to still experience all the power of native WordPress at the same time? she wondered

Schwab told The Times of Israel in a phone call on Wednesday that Strattic has built a “world-class product that does something very innovative, and really isn’t available.” [elsewhere].”

Strattic’s offering allows users to “continue using WordPress without all the fuss,” she said. In its native form, WordPress has a number of issues such as “performance issues, security issues – it’s like endless work – so with Strattic our users click a button and generate a static replica of the This replica looks the same, sounds the same, feels the same, but it’s a collection of so called static, HTML and CSS files… so there’s no processing server which can cause all the problems that WordPress site owners have.With Strattic, you would get all the benefits of WordPress, with all the stability of a static site.

Strattic’s customers include global enterprises, government agencies, and nonprofit organizations.

“Joining forces with Elementor means we can take Strattic to the next level and work together to leverage our incredible growth experience and put Strattic in the hands of millions of users who need it, to get the most out of their WordPress sites,” says Schwab.

Strattic will become a “product unit within Elementor, it will retain its brand and name – Strattic by Elementor,” Luksenberg (co-founder of Elementor) told The Times of Israel.

Schwab will serve as head of Strattic, a title she called “to the point.”

With Elementor, web creators “can easily create new page layouts and designs and deliver content faster. With Strattic, developers and DevOps professionals can focus on their core responsibilities and stop worrying about corporate website WordPress infrastructure and all that entails,” Schwab wrote in his post.

The acquisition follows Elementor’s launch of a new product, Elementor Cloud Website, which combines the website building aspect the company is known for, with a hosting solution, to provide a unified service.

Elementor said it would leverage “Stratic’s static rendering technology to expand its hosting capabilities and focus on providing solutions to the challenges faced by millions of WordPress users.”

“The idea that we can take WordPress sites – which make up the majority of sites worldwide, the internet equals WordPress – and [combine] this with cutting-edge technology like Strattic…allows us to build beautiful websites, winning websites, and also fast, durable, secure, and stable,” Luksenberg said.

“This is what the WordPress ecosystem needs right now – to improve the stability of websites,” he added.

Elementor powers more than 11 million websites, Luksenberg said. The Ariel-based company has raised approximately $15 million in funding from Lightspeed Venture Partners.

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