What is Google Analytics?


Google Analytics is a tool used to display web traffic information to give website owners insight into how their site is performing. It can provide useful metrics on the number of visitors, page views, bounce rate (how quickly people leave), and how long users spend on the site. You can also get a good idea of ​​where visitors are coming from and even what computer they are using to view your site.

What does Google Analytics do?

Google Analytics collects information about your website because Google tracks who visits which sites. It takes this data and compiles it into reports that can be analyzed to help you create a plan for your site so that the site can achieve the goals you have set for yourself.

Data can be filtered by specific details: time of day, location, most popular pages, etc.

Google Analytics may also partner with other services, such as Google Ads, and social networksto see how your use of paid ads and mentions affects your site activity.

Combined, these tools can really help website owners and administrators improve search engine optimization (SEO) and improve content quality based on user preferences and habits. For those looking to sell products or services online, this information can help improve retail sales and lead to a more profitable business.

What information does Google Analytics analyze?

Google Analytics is constantly evolving to collect and analyze more data, more efficiently, but at the time of writing it looks at page views and visitor data, taking into account their location, time and date of the visit, length of stay, their device type, operating system and browser on that device.

It may also look at demographics, such as a user’s age, gender, and interests, whether they are a mobile or desktop user, repeat or new visitor, and he was converted to a paying customer. All of this data can be viewed historically and viewed in real time, to see who is actively on the site at any given time.

Google Analytics also has a limited scope to focus its data tracking on individual visitors, but its scope and number are limited, and Google claims that all data collected is anonymous. Analytics is also relatively inefficient at collecting information from visitors who have cookies disabled in their browser.

How does Google Analytics work?

Google Analytics is able to collect all visitor data and information through the use of page tags. Page tags are written in Javascript and added to every page to track on a website. This tag basically tells Google information about all visitors to the site. Beacons help collect important information about them and the device they are using. Google Analytics then analyzes this data using proprietary algorithms to bring it together for a person or team to review. Reports can be customized based on team needs.


  • Can I use Google Analytics for free?

    Yes. Anyone can use the standard version of Google Analytics for free. Google offers a premium version called Google Analytics 360 (GA360) for business. Google also offers a free service YouTube Analytics tool.

  • What is a secondary dimension in Google Analytics?

    A secondary dimension provides deeper insight into a data set, giving you an additional level of sorting in your report. For example, you choose gender as the primary dimension and age as the secondary dimension.

  • What is a metric in Google Analytics?

    In Google Analytics, a metric is a quantitative value. Common metrics for web pages include impressions, click-through rate (CTR), and bounce rate.

  • What data can Google Analytics goals not track?

    Google Analytics cannot track purchases, newsletter subscriptions, video views, or lifetime value as goals.


Comments are closed.