What is a money page and how to optimize one?

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You probably already know that not all pages on your website are created equal. Some of them are just more important than others and some of them are just more valuable than others. The most valuable pages on your website will be called your “money pages”. But how exactly do you find a money page and what steps do you take to optimize it to serve your business?

What is a Money Page?

We will start with the basic diagram. what is a money pageexactly?

A money page is a page on your site that has a high probability of helping you generate income. Typically, these pages offer a product or service, or an opportunity to learn more about a product or service. They also usually have a call to action (CTA) for your visitors, encouraging them to make a purchase or fill out a contact form.

service pages. Your money pages can take the form of service pages, individually listing the services you can provide to your customers.

Product pages. They can also take the form of product pages, showcasing and describing the most important products you sell.

Dedicated landing pages. You can also have dedicated landing pages tailored to individual audience segments and optimized for conversions.

Websites may have more than one money page. In fact, most websites have multiple money pages. You probably know at least a handful of your pages that are money pages, and you can find out more with a simple analysis.

Related: 4 adjustments to make to your website to sell more

Take a peek into your Google Analytics Profile and look at some of your highest converting pages. Which pages of your site are the most visited? And which of these pages tend to have the highest conversion rates? If you have no idea what your money pages are, this is a great place to start.

Once you’ve identified your money pages, there are two main ways to optimize them. You can optimize them for search engines, increasing their likelihood of being discovered by people performing ordinary Google searches. And you can optimize them based on user behavior, in other words, optimize them to gain more conversions.

Here are the best strategies to better optimize your money pages for search engines:

Target specific keywords. You probably already know that your money pages should target a keyword combination or keyword phrase. What you might not know is that your PP money should be as optimized as possible. It is much better to rank highly for a very specialized term than to try to optimize for a general term.

Include enough content. It’s also a good idea to include enough content on your money page. This will give you more opportunities to optimize for your target keywords and phrases, but more importantly, it will help increase the perceived quality of that page.

Create more links. Link building is essential to any search optimization strategy. Although this is an oversimplification, you can think of it this way: more links means more authority, which in turn means higher rankings. Try to earn natural links from the best publishers you can.

Keep your pages up to date. Finally, keep refreshing the content of your best money pages. Don’t let them become obsolete because you’ve refused to change them over the years. This is especially important for rapidly changing industries.

Related: 3 Powerful Ways to Get the Most Out of Your Link Building Efforts

Behavior/Conversion Optimization

if you want your money pages to convert more visitors, focus on these strategies:

Focus on concise value communication. Your goal is to communicate value to the people who visit your page. Why should they sign up for this service? Why should they buy this product? Focus on unique and valuable selling points in the most concise way possible.

Include more trust factors. Some pages don’t work simply because they does not offer enough trust to new visitors. Fortunately, there are plenty of ways to build trust on a web page, such as including more reviews and testimonials, highlighting more photos, and proving your association with other trust marks.

Add videos and images. Videos and images tend to be much more persuasive than written content. Try to make your money pages as visual as possible, even if what you’re selling is abstract.

Adjust the subtle variables and experiment. You’re probably not going to perfect your conversion rate on the first pass. Keep experimenting with different variables, like the structure of your titles and your choice of colors and fonts, to keep increasing that rate.

Related: 39 Quick Ways to Increase Your Website’s Conversion Rate

Obviously, search engine optimization (SEO) and conversion optimization are very complicated and nuanced topics that cannot be comprehensively covered in a single article. That said, these strategies and tactics can help you improve your money page performance.

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