Tips to make your website optimized for mobile


Before the advent of the smartphone, websites were designed for use on desktop computers. But with mobile technology becoming the primary means of interacting with internet content, optimizing our phones and tablets is now a critical part of how sites are designed and built. Studies in ten countries, including the United States and Japan, show that more Google searches are performed on mobile devices than on computers. It is therefore essential for your business. If you haven’t yet optimized your online presence, here are some tips to help you do so.

A smaller screen

Less is more, as they say, especially when it comes to the screen size of mobile devices. In order for your site to work well on a phone or tablet, it is important to remember that mobiles are not as powerful as desktops, and therefore information and functions should be streamlined as much as possible.

Your website should be concentrated and refined, and the buttons or menus must be easily accessible and clear. Many businesses find that after prioritizing their copy and mobile content, their desktop site doesn’t need all of that extra information either.

Responsive design

A relatively new strategy in website design, responsive design refers to a website whose functionality is automatically formatted based on the type of device being used. This not only makes the user experience much smoother and easier, but also contributes to the value of search engine optimization (SEO).

Responsive design is great because it gives designers a bit more leeway to balance functionality with aesthetics without sacrificing an optimized site.

Mobile-centric design

If you already have a website designed for desktop users, or if you don’t have a website at all, it may be best to start from scratch with a mobile-focused design. Again, this means reducing clutter or CPU heavy items like animations, large images, and videos.

Of course, what you choose to keep or omit is determined by your audience. For example, in the iGaming niche where your main focus is basically showing games (or casino operators), Concert The provider offers a mobile-focused platform and front-end solution that can help you build a website with a flawless user experience on both mobile and PC. Platforms like this will ensure that optimization will come naturally.

Aesthetic design

Gone are the days of garish, cheap websites. Today’s internet user demands sophisticated, highly functional websites with great design, like Apple or Google.

In a highly competitive marketplace, where first impressions are essential, seeing a site that is beautiful, easy to use, and has a clear branding message can set your business apart from others. But like many other tips, less is often more – mobile devices lend themselves to a bold but simple design – remember to keep the color scheme on the mark with the rest of your materials. Having a powerful and attractive mobile site will reflect well on your business.


Depending on the nature of your business, you may want to consider developing an application that can be installed directly from your site.

The apps are ideal for businesses that take reservations or orders, or may offer smart solutions for their products, for example, home appliances often come with internet connectivity for efficiency checks or monitoring. In this way, your website can be even smaller as a purely informational place, which means better performance and more aesthetic design possibilities.

Tools for your mobile website

There are many tools that can help you analyze and diagnose issues with your mobile site, helping you build (or rebuild) effectively to meet your business needs. Here are some examples:

Preview page speed

A major obstacle for Internet users is a slow loading page. In fact, studies show that over 40% of people will abandon a webpage if it takes longer than 3 seconds to load. Pagespeed Insights lets you see how long it takes for your mobile site to load and gives you tips for improving performance.

Mobile-friendly test

Google offers all kinds of free tools to its users, and the Google Mobile-Friendly Test is perfect for those who want to optimize their web content for smartphones and tablets. It analyzes whether your site is optimized and highlights the issues that you need to fix.

Responsive design checker

This is a free tool to see your website performance on any other device. Simply enter your link and select the device from the available options (Android, iPhone X, etc.). Your results will be displayed in front of you, allowing you to highlight issues and resolve them. If the device you need to check is not available, you can enter the number of pixels instead.

Mobile responsiveness is the key to your business success. A performing, highly functional, fully optimized and beautifully designed mobile site will increase your traffic and conversions.


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