Squire Patton Boggs advised Globant, a digital native company focused on reinventing businesses through technology solutions, on the creation of a new global technology company with LaLiga, to lead the reinvention of the sports and entertainment industry .
This alliance will leverage Globant’s track record of transforming businesses and industries through technology, and LaLiga’s experience in developing premier sporting events around the world, to enhance the experience of fans of sport. Globant and LaLiga will work to expand LaLiga Tech’s products and services to create a distinctive offering for organizations looking to attract a new generation of fans around the world.
LaLiga Tech’s digital ecosystem is made up of products such as its OTT platform, Fantasy gaming, app and website design, Mediacoach and anti-piracy content protection tools, as well as consulting services for data analysis and fan engagement.
The new association with Globant will accelerate the evolution of products and services and the geographic expansion of this offering, leveraging Web 3.0, Metaverse and Gaming, among many other emerging technologies.
“Globant’s ambition is to reinvent industries by delivering spectacular end-user experiences. After having worked for almost two decades for some of the most important brands in the world, we are happy to partner with an organization as relevant as LaLiga and to build a unique and innovative global offer to support the digital transformation of the most important players. of the football field. sports and entertainment,” said Martín Migoya, co-founder and CEO of Globant.
“LaLiga Tech was created to help the sports and entertainment industry accelerate its digital transformation and the increase in demand we have seen shows that this remains a top priority for these sectors. This strategic alliance with Globant will allow us to continue this growth globally, creating more immersive and valuable technologies for our customers. Globant’s experience in transforming businesses, combined with our long experience in growing sports competitions through technology, creates a unique and exciting proposition for the market,” added Óscar Mayo, CEO of LaLiga.
The team that advised Globant on this transaction was led by Therese Zuecomanaging partner of the Squire Patton Boggs office in Madrid, Bartolome Martinpartner in charge of Data Protection and Cybersecurity, Pablo Garcialegal director of M&A, in collaboration with Luis Gutierrez and Alvaro Luaces, associates of this department. For its part, LaLiga was advised by Uría Menéndez.