Smith Brothers Media Wins Big at Horizon Interactive Awards

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Smith Brothers Media (SBM) received seven gold medals and a Best in Category award for video, advertising and web design delivered in 2021 at the Horizon Interactive International Awards.

The Melbourne-based full-service digital marketing agency’s Best in Category award was for the Future Golf website in the Websites – Sports category.

The Horizon Interactive Awards have been in existence for 20 years and are one of the most prestigious awards in interactive web design and creative media, receiving thousands of entries from around the world each year.

Additionally, the competition recognizes, promotes and rewards the most significant achievements in interactive media, from advertising campaigns to photography, as reviewed by a volunteer panel of industry professionals from a variety of multimedia backgrounds, from graphic design, advertising and marketing.

Gold medals won by Smith Brothers Media have been awarded to the following client projects:

  • Advertising – Integrated campaign – Make IT Real
  • Advertising – Integrated Campaign – Cruella EN
  • Video – Advertising / Commercial – Drainpro/Make your drains run
  • Video – Advertising / Commercial – Bosch 100 Years
  • Video – Motion Graphics / Effects and Promotional – Unsomnia
  • Websites – Agency – Microbio website

Smith Brothers Media CEO James Smith says the wins are a testament to the fantastic client relationships that enable the SBM team to create award-winning campaigns.

“The SBM team prides itself on having one of the best creative teams, but when we’re able to cultivate great synergies with our fantastic clients, it easily translates into award-winning campaigns,” Smith said.

“Recent wins at the Horizon Interactive Awards also mean that we are one of only two Australian agencies to make the list of Distinguished Agencies. We are truly proud of our clients and our work.”

SBM customers include Disney, Bosch and Garden Express.

SBM’s awards come after Emperor Champagne enlisted the company’s services to redesign its online store and develop a new subscription-based Champagne Club.

SBM will be making improvements to the company’s current Shopify theme site, with a rebuild that includes faster response times and improved conversion and performance.

The company aims to separate the club with an exclusive domain, and personalized feeds coded in Klaviyo will help deliver consistent customer experiences.

Emperor’s online store has seen sales increase by 70% over the past two years as home purchases during the pandemic continue to surge across Australia.

Demand for large formats and retro-vintage champagne was strong and the number of corporate sales almost doubled compared to the previous year. During that time, the company’s Champagne Club membership grew by 40%, and Emperor says that sparked the need for an overhaul and an incentive to seize growth opportunities.

The pandemic has also come with its challenges, especially regarding wholesale and business, and the company has been looking for new ways to pivot and increase revenue potential.

The company launched virtual events that quickly became a success and brought together a variety of key Champagne industry players for consumers to learn and engage with. The expansion and new domain will help propel this service into the future.

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