Shopify Alternatives |


Many say Shopify is the best platform to build and maintain an online store, but what if you want to explore your options? We’ll help you do just that with this list of Shopify alternatives.

If you’re leaning more towards building an online store or eCommerce with WordPress, consider taking a few courses to help you better understand the content management system (CMS). We have a great article highlighting the best online WordPress courses to get you started.

Advantages and disadvantages of Shopify

While many find Shopify ideal as an e-commerce platform, it has its pros and cons just like anything else. If you find that the disadvantages of Shopify outweigh its advantages, you can consider one of the platform alternatives listed in the section following this one.

Benefits of Shopify

Below are some of the most notable advantages and advantages of Shopify for e-commerce and online stores.

  • User-friendly – Some may find Shopify’s multitude of features overwhelming. Even then, you should find the platform easy to use once you practice and familiarize yourself with all it has to offer. And yes, this is true even if you have never built an online store before.
  • Easy to start – There is no need to invest time or money in learning coding or web design to launch your online store. With Shopify, you can get started by opening your account, choosing a template, and adding products.
  • Tons of templates – It won’t be difficult to give your online store the look and format you desire, thanks to Shopify’s 170+ templates. And if you want to add a custom touch and design your own template, you can do so through the Liquid programming language.
  • Easy to scale – Chances are you are building an online store or brand with the hopes of expanding its reach later. Shopify makes this possible with various features designed to scale your business, such as Shopify Markets, which lets you sell across borders, and Shop Pay, which lets your customers log in to all Shopify stores with the same identifier.
  • Lots of apps – You can easily expand the functionality of your online store with the free and paid selections available in the Shopify App Store. Use it to add every bell and whistle you desire to give your customers the most enjoyable shopping experience possible.
  • Multiple payment processors – You cannot make a profit if your customers cannot pay you. Fortunately, Shopify works with many payment processors, including Shopify Payments, Stripe, and PayPal.
  • 24 hour support – Even the slightest problem could result in a lot of money lost with your store. This is why you want to make sure that the e-commerce platform you choose has 24-hour support, like Shopify does.

Disadvantages of Shopify

Below are some of the disadvantages of Shopify to consider when reviewing the website builder platform for e-commerce and online stores.

  • It is mainly focused on stores – Yes, you will probably choose an e-commerce platform mainly because you want to sell physical or digital products. But what if you also want a full website filled with other content? Some say Shopify struggles a bit in this regard, and adding regular content like blog posts can be tedious.
  • Not the most SEO friendly – You might have the prettiest store on the planet with the best products, but if no one sees it, you won’t see the sales you desire. Search engine optimization (SEO) tackles this problem by propelling you to the top of search engine rankings, but Shopify fails here. While not a complete trade-off, Shopify does have some issues, such as rigid URL structures, that can hamper your SEO efforts compared to other platforms.
  • Transaction fees – Although it is not the only platform that charges transaction fees, some may see it as a disadvantage as it can negatively impact your store results.
  • Separate email hosting – You need to consider this additional cost when using Shopify, as it is not included.

Alternatives to Shopify

As you can see, Shopify isn’t the perfect e-commerce platform, even though it’s considered by many to be the best out there. Here’s a list of some of Shopify’s top competitors, in no particular order.


Wix Website Templates

For those looking to get into e-commerce as a part-time side hustle or as a
a hobby, Wix can suffice as the platform of choice for building stores. It is ideal for small online stores and has all the features you would need such as automated sales tax, product reviews, subscriptions, recurring payments, dropshipping, label printing, etc., but you can look for an alternative if you are looking to evolve. and grow later.

Wix can help you create and run an online store for less than Shopify, making it ideal for entrepreneurs on a tight budget. Beginners can easily use Wix to create a store, create blog posts, or create engaging landing pages. All of Wix’s templates are free, unlike Shopify, and it also has no transaction fees.

Where does Wix fall short? There are few eCommerce options on the Wix App Market. Most features are for US-based stores. Finally, Wix lags when it comes to multilingual stores, especially when it comes to SEO.

Choose Wix over Shopify if you already have a website on the platform or are familiar with its features and site builder.

Read our sister site, Software Pundit’s Overview of Wix to learn more: Wix Review, Pricing, and Features.


BigCommerce WP Plugin

If you want to dream big and plan to build an eCommerce empire with your online store, BigCommerce may be the perfect fit. The platform was designed for massive stores and far outstrips Shopify in terms of product variants with 600 under its belt compared to just 100 for its main competitor.

BigCommerce might be the best platform for SEO, which is great for increasing visibility and building your brand. It also does not charge any transaction fees.

Some of BigCommerce’s downsides include no option for multilingual stores, limited apps, and a lack of usability when building standard content pages. And if you exceed a certain sell threshold, you will move to a higher price level.

Choose BigCommerce over Shopify if you want to bypass transaction fees and seek ultimate product management when building a massive store.


WooCommerce WordPress

Do you know WordPress? Then WooCommerce can be your best bet as an e-commerce platform and alternative to Shopify, as it is a WordPress plugin that can help you run an online store.

WooCommerce benefits include plenty of free and paid templates that you can customize, as well as plugins for almost every eCommerce feature you can think of, including payments, multilingual stores, and more.

While highly scalable and customizable, WooCommerce falls short on its usability, or lack thereof. Setup takes a while, which can be a downside for some looking to get started with a minimal learning curve.

That said, choose WooCommerce as an alternative to Shopify if you like working with WordPress.

We have a great article comparing WooCommerce to other eCommerce platforms if you want to learn more: Magento vs Shopify vs WooCommerce Comparison Guide.

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Squarespace Website Builder

Squarespace is known for its ability to help beginners create great looking websites. And while Squarespace wasn’t launched as an e-commerce platform, it now has the ability to create online stores.

The platform excels in its SEO, and if you want to set up a blog alongside your store, Squarespace will help you do that easily. Whether you want to sell physical or digital products or offer a subscription or service, you can do it all here. And with Express Checkout, you can make those sales fast.

There are two significant downsides to Squarespace. The first is its limited apps (extensions) which fall far short of Shopify’s offerings. The second is that it’s not too newbie-friendly and may take some practice before you get comfortable with building your store.

Why choose Squarespace as an alternative to Shopify? It’s a cheaper option that can create an eye-catching store, and its blogging features are pretty solid, unlike Shopify, which focuses more on e-commerce and selling.

Read our Squarespace vs WordPress comparison to learn more about this popular Shopify alternative.

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