SEO Tricks Make Internet Browsing Difficult For Visually Impaired Users / Digital Information World

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John Mueller, Search Advocate and Developer Relations at Google, recently job on his Mastodon account about his experience when he met someone dependent on screen readers to surf the internet.

John described how outdated search engine optimization (SEO) features make browsing the web a bad experience for people who use screen readers. According to his article, tricks like adding keywords or using alt text in small images are not even visible with stuffed keywords.

According to Randy Resnick, one of John’s followers on Mastodon, hashtags are read for those who rely on screen readers. He thinks they should be allowed to change this setting and turn it off as it won’t really be a problem. The use of hashtags is becoming more common on many platforms, and these are the people who are suffering the most from this trend.

However, Mueller added that the person he met told him things were looking up, which makes the SEO experience less of a pain, as the use of these old SEO tricks is starting to decline across multiple web pages and platforms.

It is important to understand that screen readers are different from the text-to-speech feature available on a computer. These screen readers use a speech synthesizer or braille display through software that helps visually impaired users read what is displayed on their device’s screen. It is the interface connecting the operating system to the applications and the user behind the computer. To add input for the command, the user will simply press keys on the keyboard or Braille to guide the speech synthesizer on what to read aloud whenever a change takes place on the screen. because braille is not fixed and can be refreshed in synchronization with the screen.

Those who are visually impaired and want to browse the internet can install screen reader apps like JAWS or NVDA and have their own experience with SEO tricks.

Read next: Google Topics is now used by 71% of marketers for targeted ads

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