SEO Marijuana: How To Use Search For Your Cannabis Business

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Local SEO refers to a different aspect of digital marketing.

Local SEO is basically getting your business to appear in Google’s “local packs” for a specific industry. A local package is when Google displays the top three local results with the rating, address, phone number, hours, and links to each website and directions link.

Believe us; you want Google to consider you for their local plan. Local SEO is the use of specific keywords to help you reach a local audience, i.e. a specific location on a map, for example in the New York area.

Your dispensary data should be consistent across as many pages as possible because Google uses NAP (name, address, and phone) consistency across dozens of websites as a sign of confidence that you are who you say you are.

There are two fundamental keys to strengthening local SEO. The first is to use local directories on the web. On these pages you can include all data regarding your physical location. The information contained in these directories must always be up-to-date and correct.

The second is through Google My Business, a free tool for owners to manage the location and details of their cannabis dispensaries on Google Maps.

Maintaining a Google My Business profile is imperative for cannabis commercialization success. Follow these simple recommendations to get started:

  • Include hours of operation and special hours.
  • Confirm that your website name, address, phone number, and URL are correct.
  • Write an optimized description (This will also help you with Google Maps).
  • Mention whether your cannabis dispensary is recreational, medical, or both. Use the same address format everywhere.
  • Choose the appropriate activity category.

Google Maps is another great ally when it comes to local SEO because it helps customers understand and know your physical location before stopping.

Getting reviews and reviews on Google’s platform also helps search engines position you correctly, in addition to giving more confidence to future buyers interested in your business.

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