SEO audit services tailored to your website needs

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If you have your own business, you probably already know the importance of a strong online presence. Having a loyal customer base is no longer enough. Business owners must constantly expand their reach, create new strategies, and promote their services as much as they can. This is where the importance of an SEO audit comes in.

Simply having a working website is no guarantee of your success. There are many aspects to consider when developing your marketing strategy.

For example, it is well known that search engine optimization is one of the most effective approaches to increasing your brand awareness.

Many companies still stick to outdated practices that no longer work in a rapidly changing business environment. For this reason, you should use SEO technical audit services from time to time. Expert companies that provide SEO audit services can help you reach your target audience, promote your business, and find pain points in your marketing strategy.

Still not convinced your business needs the help of a technical SEO agency? Here is a comprehensive guide to this type of service, its benefits for your website, and some basic information on how it works.

What is an SEO audit?

Let’s start with the basics. Simply put, a search engine optimization audit is the process of checking the effectiveness of your marketing strategies. The SEO company steps in and performs an assessment of your online presence, brand awareness, and use of best practices. This is usually the first step in a more comprehensive marketing strategy.

There are a few goals to this procedure. First, this inspection aims to reveal some of the problematic issues in your marketing process. Search engine optimization is the foundation of any website integration, so if something isn’t working here, you can forget about building your online presence.

Here are a few things SEO website audit services can uncover after careful consideration:

  • technical search engine optimization issues;
  • potential off-site and on-page issues;
  • user experience overview;
  • problems with the architecture of the website;
  • a few missed points in your content; and
  • incompatibility with the current market situation.

How can you check your SEO for yourself?

Of course, it might be easier to fix these issues on your own. There are online services that can do a quick check and provide you with a basic report.

But can you really trust the reliability of a free internet service? It is always better to hire a professional company that will not only perform a comprehensive analysis but also provide solutions and deliver results.

What is included in an SEO audit?

Now you can see that this process is complex. Let’s take a closer look at all the features of the search optimization review.

First of all, this procedure must be complete. There is no point in hiring SEO technical audit services if the company is only halfway there. For this reason, make sure the agency explores both structural and content components.

With a thorough review, you can be sure that any SEO visibility issues will be noted and eliminated. You’ll see an overview of company reports, as well as small issues that can be resolved immediately.

In general, there are three steps in this type of audit:

  • SEO on the page;
  • off-page SEO; and
  • technical referencing.

Each of these sections has its own components that need to be explored. Let’s take a closer look.

1. On-Page Search Engine Optimization

You probably already know this, but it bears repeating one more time. On-page SEO means all the elements of a marketing strategy on your website that you can control.

Basically, when you optimize your content, it has a positive impact on your SERP ranking. As a result, your website is listed higher on a Google search with relevant keywords. A good quality SEO audit explores all aspects of this type of website promotion.

Here are the most important characteristics of on-page optimization, all of which are picked up by search engine algorithms.

  • Keyword research: Most of the traffic is generated by searching for Google keywords. When your website is at the top of search results, users will visit your page more! Thus, an audit should determine the effectiveness of your existing keyword strategy.
  • Use of the keyword: Here, expert specialists can tell you if these words are right for your business. Sometimes customers might be looking for something specific, but they can’t find any relevant content.
  • Internal links: This is an important part of SEO optimization for your business. When you update your old content or post something new, you should always add links to other pages on your website. This will generate more internal traffic and increase your ranking.
  • Titles and URLs: These are crucial elements of on-page search engine optimization strategy. These components are highly detectable, so they have a huge effect on your website rankings. An expert company will ensure that all of your URLs and titles are unique.
  • Images and other visual content: Some might think that images and their titles aren’t picked up by search engines, but that’s not true. Every piece of content on your webpage should be properly tagged, so people can find it with a simple Google query.

2. Off-Page Search Engine Optimization

In this part of an audit, an outside agency will explore how your website fits into a larger link building system.

In other words, you need to engage with other websites and businesses to promote each other. So here are three components of off-page SEO. Make sure they are all checked during your audit.

  • Backlinks (external): This is a very smart strategy of using other popular sites to feature your URL. This way you will get more outside traffic.
  • Shares and other interactions on social networks: Your content should be so engaging that people will want to share it! It is an important part of a modern advertising campaign. An audit can help you determine if your content is good enough for such reviews.
  • Trademark searches: Simply put, it’s a query where users search specifically for your business name. This is the final step in brand recognition, and you can achieve it with a comprehensive SEO approach.

3. Technical search engine optimization

This is the stage where an auditing agency will work closely with the IT department.

It takes a lot of effort to perform a review of all the mechanisms behind your website. So here are the most important points that technical SEO services should explore.

  • Loading speed: This is actually very important for a modern user. Most customers won’t wait more than a few seconds, so if your website isn’t loading, they’ll find a new place to go.
  • Mobile version: Research shows that most people search from mobile devices. It is essential to have a mobile-friendly website that will allow visitors to properly view relevant content and place orders without any effort.
  • Security: Hacks and/or data leaks are extremely bad for business! This component plays a huge role in search engine optimization rankings. Customers are more likely to make a purchase from a trusted site in addition to their Google queries.

Take away

So, you can now understand why hiring a professional SEO audit agency is a must in a competitive business environment. This practice can save you a lot of money and time when it comes to website optimization. Make sure you hire the best company that offers SEO writing services in the market.

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