Search Influence to Present at #UPCEAsouth, the 2022 Southern Region Conference of the University’s Professional and Continuing Education Association


The higher education marketers at Search Influence and Tulane SoPA present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” ​​at the 2022 UPCEA South Region Conference.

NEW ORLEANS, November 3, 2022 /PRNewswire-PRWeb/ — Search Influence will co-present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” ​​at the University Professional and Continuing Education Association (UPCEA) Southern Region Conference in 2022 , with other colleagues from higher education specialized in marketing, Alicia Jasminedirector of marketing and communications for the Tulane School of Professional Advancement (SoPA).

Since 1915, UPCEA has been a leader in the field of continuing education, working with private and public universities across North America. Now based at washington d.c.UPCEA remains the leading professional, continuing and online training association.

At the UPCEA South Region Conference 2022, marketing professionals will have the opportunity to learn about the latest trends in marketing in higher education.

Higher Education Marketing Session Description

According to the evolutionthe student experience begins with a university’s website, making the need for concise, user-friendly web pages more important than ever.

Higher education institutions put their search visibility and website traffic at risk when significant, and sometimes even nominal, changes are made to their websites.

In Search Influence and Tulane SoPA UPCEA session, “The Devil is in the Details: Using Technical SEO to Solve Your Website Problems”, marketers will learn how to avoid costly mistakes that can unknowingly impact rankings and rankings. search traffic by gaining an understanding of technical referencing.

“Technical SEO helps Google treat your site better,” said Search Influence’s director of sales and marketing. Paula French. “We want higher education marketers to understand its importance, so they don’t jeopardize their search rankings and traffic when they update their site.”

Join Search Influence and the Tulane School of Professional Advancement to learn:

  • How Website Structure Can Hurt or Help Rankings

  • The impact of subdomains and microsites

  • How to achieve a seamless website migration

Higher Education Digital Marketing Speakers

Director of Marketing and Communications for Tulane School of Professional Advancement (SoPA), Alicia Jasmine

Alicia Jasmine is from New Orleans with expertise in higher education, strategic communications and community relations.

From 2007 to 2019, Alicia held several roles in the tulane university Office of Marketing and Communications, where she helped shape the university brand and promote positive university messages. In her last position at Tulane as Deputy Director of News, she played a major role in maintaining the university’s reputation through the day-to-day management of the university’s external news.

Prior to joining Tulane as Director of Marketing and Communications for the School of Career Advancement, Alicia led community relations efforts at the University of Texas MD Anderson Cancer Center in Houstonlargest cancer center in United States.

Search Influence Sales & Marketing Director, Paula French

Paula French has been developing strategic digital marketing solutions for clients since 2009, when she joined Search Influence – then a team of 9 people.

Paula has helped the company grow rapidly by creating and training effective account and sales strategists. She has led the strategy of SEO and digital marketing projects for hundreds of businesses across the country.

Today, Paula acts as an online marketing matchmaker, identifying the right marketing solutions to match business goals and helping businesses in almost any industry maximize their potential, with a focus on education, Health careand tourism.

Paula talks about digital marketing in her hometown of New Orleans and on the road, including past panels at MozCon Local at SeattlePubcon Las Vegas and Engage In Portland.

For more information about the agency digital marketing services for higher educationvisit or call (504) 336-3379.

Search Influence is a women-owned, ROI-focused digital marketing agency that helps organizations connect and convert their audience through analytics-driven strategies including search engine optimization and paid digital advertising. Founded in 2006, Search Influence’s primary goal is to maximize potential. They collaborate with nationally and locally reputable brands and institutions in New Orleans. Customers understand tulane university School of Professional Advancement, Palo Alto University, Associated Hearing Professionals, New Orleans City Park, New Orleans & Company, and Audubon Nature Institute.

Media Contact

Shira PinskerMarketing Manager, Search Influence, (504) 208-3900, [email protected]

SOURCE Research Influence


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