Residential Air Conditioner Midea Eyes Southeast Asian Business Expansion After Sino-Thai Mutual AEO Agreement


GUANGZHOU, China, November 6, 2022 /PRNewswire/ — About October 28 Beijing time, as company representative, Midea Residential Air Conditioner Division (“Midea RAC”) participated in an online certification observation meeting under the Mutual Recognition Action Plan of Authorized Economic Operators (AEO) between Customs of China and Thailand (“the plan”).

The purpose of the virtual meeting, under the protocols of the Plan, was for Thai Customs to better understand the field certification process carried out by China Customs and to conduct face-to-face communication between Customs authorities. of both countries. In addition, he has helped Thai Customs gain in-depth knowledge of China reference companies and contributed to the optimization of the AEO mutual recognition process between the two countries.

During the meeting, Midea RAC demonstrated to Thai Customs its compliance and standardized management capabilities as a Chinese AEO benchmark enterprise in business management, IT control, trade security control and other aspects.

Midea RAC has passed the predetermined standards under the AEO program and was certified by China Customs as an “Advanced Certified Enterprise” (ACE) in 2016. In April this year, it was selected by China Customs as one of the first batches of AEO International Mutual Recognition Companies for observation purposes, to serve as a reference for other companies on how to conduct themselves regarding the AEO Mutual Recognition process.

Liu Quanfa, Head of Global Customs Affairs of Midea Group, said, “As a large Chinese foreign trade enterprise, Midea RAC exports products to Thailand, Malaysia, and many other Southeast Asian countries. Thanks to the AEO system, the customs clearance process has been considerably simplified and accelerated and allows us to expand our activities in South East Asia without the obstacle of bureaucratic red tape.”

The AEO system is supported by the World Customs Organization, in which customs authorities in member countries certify manufacturers who have demonstrated higher levels of compliance, credit status and security, and provide priority and expedited customs clearance for those who pass the certification. An AEO can benefit from reduced customs inspections and priority customs clearance when shipping goods between the two countries that have mutual recognition agreements.

Specializing in the R&D, production and marketing of home air conditioners, Midea RAC has a complete industrial chain. In line with the group’s mission to create a digital and intelligence-driven company that provides technology leadership and direct access to users in addition to being a technology innovator, Midea is committed to becoming a global leader in the home air conditioning, exporting products to nearly 400 million users in 200 countries and regions around the world.

As customs of both China and Thailand pledged to accelerate AEO mutual recognition talks under the plan, Midea RAC is expected to reduce trade-related expenses such as shipping, insurance and logistics costs, increase production at its factory by Thailandstrengthen international competitiveness and streamline its development roadmap which includes participation in the Regional Comprehensive Economic Partnership (RCEP).



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