Providoor leverages commerce tools and converts to digital to drive revenue through advanced and scalable customer experiences


On a mission to enable customers to experience the best dishes from five-star restaurants from home, Providoor partners with commercetools and Convert Digital to enhance customer experience and expand globally

Melbourne, Australia, November 15, 2022 /PRNewswire/ — australia Market leader in home delivery restaurants, Providour, has teamed up with commercetools, the leading headless and composable commerce provider, and e-commerce website design and development agency, Convert Digital, to launch its brand new website. Leveraging Composable Commerce tools, the new digital platform improves operational efficiency, supports multi-regional growth at scale, and accelerates revenue growth through advanced, modern customer experiences.

The global food delivery market is worth more $150 billion with online food delivery spending and transactions growing 30% between 2018 and 2021 in Australia. To support Provideur’s market share growth, new commerce tool-powered features, developed by Convert Digital, include same-day delivery and real-time inventory visibility to ensure that customers’ needs and demands customers are satisfied, especially during peak periods.

Providoor, a marketplace giving Australians access to the country’s best restaurants from home, was launched in melbourne by a famous chef Shane Delia amid the 2020 COVID-19 shutdowns that have had a notorious impact on the region’s food and beverage industry. Since then, the company has helped restaurants deliver more than one million meals and expanded to sydney and, more recently, Brisbane. Providoor offers customers an approach as close to a restaurant meal as possible by allowing them to complete the final stages of the cooking process.

“Partnering with commercetools and Convert Digital allows us to scale and launch same-day delivery, personalize luxury food ordering, and deliver superior user experiences, without having to rebuild e-commerce workflows from The ability to create scalable experiences is critical in our next era of growth as we aim to capture a greater share of the multi-billion dollar food delivery market,” said Elizabeth Wilson, product manager at Providoor. “Our mission is to make exceptional culinary experiences accessible. commercetools and Convert Digital enable our mission by giving us the technical foundation we need to launch into new cities, create new experiences and grow our restaurant partners.

As Providoor’s popularity skyrocketed, the brand quickly outgrew the limitations of its previous website, requiring a more flexible platform solution with unlimited API functionality. Selected for the flexibility and extensibility of its products, commercetools eases these restrictions and will unify Providoo’s platform domestically, while helping the company grow globally by supporting additional user experiences. for end users and restaurant partners. With a new portal just for these partners, this integration will give business users greater control over their own innovation as Providor scales.

“commercetools, Convert Digital and Provideur share the ambition to make the customer and end-user experience transparent and fluid. The ability to continuously innovate, evolve and adapt is critical to success in today’s ever-changing business landscape. Consumers have dozens of options to choose from when it comes to meal delivery, so to be successful, the customer experience cannot falter,” said Scott Treller, VP APAC at commercetools. “We are delighted that Providour has selected commerce tools to improve the experience of its customers and fuel its global expansion.”

“We are so proud to have worked with Providoor to seamlessly connect top chefs and restaurants with diners across Australia. The new fully flexible and adaptable site is fully scalable and positioned to support Providor’s exponential growth plans,” said Andrew Waite, Managing Director at Convert Digital. “This is a huge step forward for the team at Convert Digital as we further develop our expertise within the MACH (Microservices-based, API-first, Cloud-native and Headless) ecosystem.”

Convert Digital is a leading Australian platform-dedicated e-commerce platform design and development agency, winner of the commercetools APAC Partner of the Year Award for 2022. Read more here: www.

As the leading headless commerce provider, commercetools enables digital commerce experiences for many notable brands globally, including Kmart, Koala Sleep, and Qantas in Australia. To learn more about commercetools, its powerful technology, and how it helps businesses, like Providor, scale globally, create powerful, highly personalized commerce experiences, and drive revenue, please visit www.commercetools. com.

About Trade Tools

Inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as one of the leading providers of e-commerce software. Today, some of the world’s most iconic brands and growth-driven companies trust commerce tools to deliver powerful, flexible, and scalable solutions that support their ever-changing digital commerce needs. As the visionaries leading the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools gives customers the agility to innovate and iterate on the fly, merge channels into online and offline, generate higher revenue and future-proof their e-commerce business.

Situated at Munich, Germanywith offices at Europe, Asia and United Statescommercetools is uniquely focused on leading a future of unlimited trading possibilities.

About Convert Digital

Convert Digital is a leading e-commerce platform web design and development agency, winner of the commercetools APAC Partner of the Year Award for 2022. Their approach is centered on understanding their clients’ needs to create value through thoughtful design and architecture of efficient ecosystems to support business operations and growth. Convert Digital has offices in melbourne, sydney, Brisbane and Aucklandfind out more here:


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