Primer and hoolah join forces on the BNPL offer


On Wednesday, April 20, Asian omnichannel platform Buy Now, Pay Later (BNPL) and London FinTech Primer teamed up to bring BNPL’s capabilities to merchants in Singapore, Malaysia and Hong Kong, according to a joint statement. Press release.

“We are thrilled to partner with hoolah to enable fast-growing merchants to accelerate their regional expansion plans,” Kailash Madan, Head of Sales (APAC) at Primer, said in the announcement.

Primer, a no-code automation platform for payments and commerce launched in 2020, enables merchants in Asia-Pacific, Europe and the United States to consolidate their payment stacks and add n any application programming interface (API) or web tool to build end-to-end payment flows. The company offers more than 70 payment and commerce services, with dozens more expected to be added, depending on the release.

The partnership will allow merchants to activate hoolah’s BNPL solution through Primer’s unified checkout and checkout integration with just a few clicks.

“We are thrilled to partner with Primer to help merchants unlock their full potential and drive growth in the region,” said Arvin SingCEO and co-founder of hoolah.

In October, Primer raised $50 million from ICONIQ Capital, the wealth manager of tech billionaires like Mark Zuckerberg and Jack Dorsey. Other backers included Balderton Capital, RTP Global, Seedcamp, Speedinvest and Accel.

Related: London FinTech Primer raises $50 million

Based in London and founded in 2020 by Gabriel Le Roux and Paul Anthony, both former PayPal employees, Primer offers an end-to-end payment infrastructure that works with multiple payment methods. As of October 2021, the startup employed 70 people in 20 countries and was valued at $425 million.

Primer acts as a development framework for integrating web and mobile payments, enabling merchants to create seamless commerce experiences and advance their payment operations.



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