PixelForce acquired Svelte Studios, extending the company’s reach by offering a range of creative, branding and design solutions across web and mobile applications.
A South Australian company, PixelForce recently launched its app for global fitness giant Sweat, which now has one million active monthly users.
It continues to dominate the Australian tech industry, with a number of high profile clients in its portfolio, such as Flinders University, Fitstop, DesignerEx and the Government of South Australia.
The Adelaide-based branding and data agency will retain its brand and clients while remaining under the PixelForce umbrella.
Founded in 2013 by Hinney Lo and Ben Zhang, Pixelforce is a nationally recognized technology development company specializing in web and application technologies.
Lo, co-founder of PixelForce, says that although the company has developed its technology branch with great success, it lacks something integral.
“We identified Svelte Studios as a brand that both aligns with PixelForce’s values and has strengths in areas that would take our offering to the next level,” Lo said.
The merger of the two companies will see PixelForce expand its offering with new branding and media skills, ultimately delivering a full-service experience to customers with the now 52-strong team.
Svelte Studios co-founder Danny Connery said the merger was a positive step for South Australia’s already strong tech reputation.
“Our goal at Svelte has always been to build a team of the best and brightest engineers, designers, strategists and creatives, and PixelForce is the right partner to pursue that vision,” says Connery.
“Joseph and I have been impressed with the business that PixelForce has built over the past 10 years, establishing itself as a world-class operator. Bringing these two local brands together, coupled with Hinney’s ambitious vision for the future, is something to watch out for.
“PixelForce and Svelte Studios have the same human-centric approach and are both born-from-entrepreneur companies, which means we have the same things at heart, customer and employee experience.
“The team at Svelte Studios looks forward to this next phase of the business as we partner with PixelForce to champion South Australia in the tech industry.”
Svelte Studios fuses brand and technology with a human-centric approach, specializing in strategy, design, brand communication and digital innovation.
Svelte co-founders Joseph Cassar and Danny Connery will continue to support Svelte Studios in non-executive director roles, supporting CEO Hinney Lo and co-founder Ben Zhang.
Svelte Ventures will continue under the leadership of Cassar and Connery.
Additionally, the company will remain in its Lot Fourteen offices, while PixelForce has also taken up additional floors in its Kent Town office to accommodate Svelte Studios staff.
In addition to this acquisition, PixelForce has always been focused on local talent, working closely with local universities to provide development pathways to stem the flow of local talent moving overseas to join global technology giants. technology after graduation.