Pay-TV market size will reach USD 209.01 billion by 2030;


Newark, Nov. 14, 2022 (GLOBE NEWSWIRE) — According to the report published by The Brainy Insights, the Pay-TV market is expected to grow from USD 184.09 billion in 2022 to USD 209.01 billion by 2030, at a CAGR of 1.60% during the forecast period 2022-2030.

Pay-TV service providers have the advantage of being able to expand in-home access to over-the-air TV programming at no additional cost. For example, Cablevision and Time Warner allow subscribers to consider Viacom content on a mobile device in home access at no additional cost. OTT (Over the top) providers must negotiate new contracts for multi-screen live TV with a smaller subscriber base of customers who spend little or no monthly subscription. Likewise, pay-TV providers have established a base of premium subscribers, which gives them enormous bargaining power. For example, Eric Kessler, co-president of HBO, was at the Boston Cable Show. Speaking at a panel, Eric said HBO GO would not be available as an OTT (Over the top) service. HBO helps the most by working with pay-TV providers because they provide access to the widest possible audience and are funded by promotional support.

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Competitive strategy

To strengthen their position in the global Pay-TV market, the major players are now focusing on adopting strategies such as product innovations, mergers and acquisitions, recent developments, joint ventures, collaborations and partnerships.

Pay-TV providers recognize the market trend and are responding by looking for ways to expand their offerings and grow non-subscriber revenues, for example through ad-supported OTT services or by offering pay-per-view content on mobile devices.

Market growth and trends

The current pay-TV service provider customer base offers an attractive set of packages, allowing customers to switch to higher-value packages, ultimately yielding increased brand loyalty, which is also an incentive for content providers. , who see an opportunity to increase ad revenue by providing content providers with the ability to sell access to vast audiences across multiple screens. For example, AT&T U-verse offers bundled subscriptions, including home and mobile TV services. OTT (over-the-top) provider services are often stand-alone entities, meaning that a customer’s decision to pick up each month or not is based exclusively on satisfaction and commitment to a service. Pay-TV service providers must seize the opportunity to establish a dominant position by adding live TV to their multi-screen offerings. They must also remove barriers to competition by creating service bundles that over-the-top (OTT) providers cannot compare.

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Main conclusions

• In 2022, the satellite TV segment dominated the market with the largest market share of 34.2% and revenue of 62.95 billion.

The blockchain type segment is divided into satellite TV, cable TV and IPTV. In 2022, the satellite TV segment dominated the market with the largest market share of 34.2% and revenue of 62.95 billion. Growing user demand for access to the latest bonus features, modern networks and channels is encouraging service providers to diversify their service offerings. The recent trend of broadcasting live programs such as sports events and news strongly supports the adoption of satellite television. Likewise, the growing need of users for higher quality viewing experiences like Ultra HD (UHD) and 4K picture quality and the ability of satellite TV service providers to offer these services without bandwidth restrictions are also driving the growth of the segment.

• In 2022, the residential segment dominated the market with the largest market share of 55.2% and a turnover of 101.6 billion.

Application segment is divided into commercial and residential. In 2022, the residential segment dominated the market with the largest market share of 55.2% and market revenue of 101.6 billion. The residential segment held a major revenue share in the global pay-TV market owing to the expansion in the popularity of pay-TV in growing countries.

Pay TV Market Regional Segment Analysis

• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, rest of APAC)
• South America (Brazil and rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Among all regions, the North American region has emerged as the largest market in the global pay-TV market, with a market share of approximately 37.58% and 69.18 billion market revenue in 2022. In America North, the region is seeing a decline in pay TV. demand due to the expansion of OTT platforms and internet entertainment. Regardless, the increasing emphasis on the adoption of Integrated Broadband Broadcasting (IBB) system among pay-TV service providers is expected to drive the development of the North American pay-TV market during of the projection period.

Leading players operating in the global pay-TV market are:

• Direct TV
• Foxtel
• Rostelecom
• Charter communications (spectrum)
• Sky of Tata
• Dish TV India Limited
• Xfinity (Comcast Corporation)
• DISH Network Corporation
• Comcast Company
• Airtel Digital TV

This study forecasts revenue at global, regional and country level from 2019 to 2030. Brainy Insights has segmented the global pay-TV market based on the segments mentioned below:

Global Pay-TV Market by Blockchain Type:

• Satellite TV
• Cable TV

Global Pay-TV Market by Application:

• Commercial
• Residential

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About the report:

The global pay-TV market is analyzed on the basis of value (USD billion). All segments have been analyzed on a global, regional and country basis. The study includes analysis of more than 30 countries for each part. The report offers an in-depth analysis of the drivers, opportunities, restraints and challenges to gain a critical overview of the market. The study includes Porter’s Five Forces Model, Attractiveness Analysis, Commodity Analysis, Supply, Demand Analysis, Competitor Position Grid Analysis, distribution and marketing channel analysis.

About The Brainy Insights:

The Brainy Insights is a market research company, aiming to provide businesses with actionable insights through data analytics to improve their business acumen. We have a robust forecasting and estimating model to meet customers’ high-quality production goals in a short period of time. We provide custom (customer specific) and syndicated reports. Our union reporting repository is diverse across all domain categories and subcategories. Our customized solutions are designed to meet customer requirements, whether they are looking to expand or planning to launch a new product in the global market.

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