Order tracking is key to the success of modern businesses


Order tracking can make or break customer retention in today’s business world. People who don’t have a good experience with a company’s shipping and order fulfillment will not be satisfied. Effective order tracking is essential for success today. Here’s what businesses need to know about it and some tips for getting started.

Why order tracking is crucial for success

Order tracking is vital to business success today, even more so than just a few years ago. Several factors contribute to this trend, but two in particular stand out. Businesses should keep these things in mind when considering investing in order tracking technology.

Provide a competitive advantage

The most obvious reason order tracking is important today is competitive advantage. Online shopping has exploded like never before in the past few years. The COVID-19 pandemic has played a key role in this outbreak, and e-commerce sales are expected to grow 50% by 2025. More revenue is shifting to online retail, where shipping plays a role essential in the customer experience.

E-commerce leaders, namely Amazon, set high standards for fast shipping. It can make or break conversion rates in today’s world. In fact, research shows that the top reasons for cart abandonment are related to shipping, specifically additional costs. Customers expect shipping to be transparent and easily traceable. They want to receive their orders quickly and they want to know where they are at every step of the process.

Simplify customer service

Implementing order tracking can seem to complicate the shipping process. In fact, it greatly simplifies the customer experience and service. Case studies have shown that effective order tracking can reduce customer service queries by 50% and related questions by 40%.

Part of the stress associated with shopping online is due to a lack of visibility. People may worry that their order will be lost if it is not delivered within a certain time frame, leading them to call customer service. An efficient and simple order tracking system allows businesses to alleviate concerns and reduce customer service workloads.

Build a trustworthy reputation

Customers shopping in person at a physical store can determine the trustworthiness of the business from their surroundings. Are the employees helpful? Is the store clean? Does the company deliver what it advertises? Unfortunately, it’s harder to convey reliability in e-commerce.

Today, customers are wary of websites that are actually scams hiding behind web design. Companies must prioritize transparency to build trust. Order tracking is the most important part of this process, regardless of the industry or whether a company is selling B2C or B2B. For example, customers in the supply chain industry will appreciate the sophisticated order tracking with proof of delivery features just as much as everyday retail shoppers.

Detailed and easily accessible order tracking is one of the clearest ways to demonstrate reliability to customers. This shows that the company they buy values ​​honesty and transparency. These qualities are not only good for retaining customers, they even factor into Google search result rankings. Businesses that build a good reputation will show up higher in search results for keywords related to their niche.

How to Implement Order Tracking

How can companies go about setting up order tracking? There are several ways to offer it, whether through apps, an online portal, SMS or email. Here’s an overview of the top order tracking strategies businesses use today.

Order Tracking Apps

Order tracking apps have become popular alongside the rise of online shopping. However, they are still somewhat less attractive than web tracking, largely due to the time and resources required to develop an app. Businesses can use apps in several ways to offer order tracking to their customers.

The first option is to use a proprietary application designed exclusively for a company’s own products. It can also be part of the commercial or general business mobile application. This requires in-house development but allows full control over design and functionality. Similarly, a third-party application developer could be commissioned.

The second option is to use existing third-party order tracking apps. Some software companies and shipping companies already offer their own tracking apps, convenient for companies and customers. Similarly, businesses can also allow customers to track their orders through popular consumer-focused tracking apps.

Web Order Tracking

Web-based order tracking is often great for businesses and customers. It can be easily deployed as part of a company’s existing website, and people can easily check their orders through their online account or link. A good web-based online tracker should be accessible on both mobile and desktop websites.

Conveniently, most major shipping companies today offer web-based order tracking. Businesses can simply provide customers with a tracking number that they can use on any of these services. However, it is important to understand the differences between online order tracking offered by USPS, UPS, and FedEx. The three major shipping operations differ significantly in terms of the reliability of their tracking services and deliveries.

Order updates via text and email

Businesses can also implement order tracking through SMS or email updates. These require customer consent to use, but can be very handy for people who might not want to download an app or watch a tracking link.

SMS and email tracking updates can be part of an automated strategy that streamlines order processing from purchase to delivery. People can stay informed of the status of their order with minimal effort from customer service staff, balancing efficiency and customer satisfaction.

Unleash the Benefits of Order Tracking

Order tracking is essential in e-commerce today. Customer satisfaction is built on a good shipping experience. The key to ensuring this is transparency and visibility through effective order tracking. Whether it’s offered through an app, website, or text and email, it reduces pressure on customer service while improving the shopping experience.

This ultimately allows modern businesses to build trust with people for every order, from purchase to delivery. An effective strategy will lead to repeat business and a good reputation, which will translate into more sales.


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