NETWORK: Rhys Vandersyde, InSyde Digital

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Rhys Vandersyde

Founded in 2020, InSyde Digital is a company of motorsport photographer and owner of InSyde Media Rhys Vandersyde.

InSyde Media, which featured on Networkcafe in July, is a motorsport-focused business, with photography and videography, while InSyde Digital focuses on web design, social media and marketing.

“I’ve been building websites, doing social media and e-commerce since I was in high school, and I’ve always done a little bit of it, but I’ve never actively promoted it,” Vandersyde said. .

“But then COVID came along and it seemed like the world was going to stop there for a while, and I thought I had to promote some of my other skills.

“So that’s how these other elements ended up under the InSyde Digital banner.

The company focuses on content marketing and website design for small businesses, not necessarily in the motorsport arena.

Vandersyde also writes articles for his clients that drive SEO traffic to help them gain more traction for their business.

He also works closely with Oliver Myers, director and performance coach of Focus Driver Performance, featured on Networkcafe last week.

Vandersyde assists Myers professionally, but is also able to work with clients at the Focus Driver Performance center at Sydney Motorsport Park.

“I’m just helping some of the young kids figure out how to do media stuff,” Vandersyde said.

“The media side of things, especially at the top level of motorsport, can be quite intimidating for guys and gals who haven’t been exposed to it in their careers.

“There’s not a lot of media in the lower tiers, and then all of a sudden you switch to a Shannon or Supercars schedule, it’s all in your face and it’s very intimidating.

“It’s just about helping them understand what to expect and how to approach it.”

Although InSyde Digital and InSyde Media are different, Vandersyde’s work with Myers blurs the line between the two companies.

“On the InSyde Digital side, I help with their website and content generation, and general social media advice falls under the InSyde Digital banner,” Vandersyde said.

Vandersyde has over two decades of web design experience and seeks to help his clients as much as he can, but recently wanted to separate it from his motorsport photography.

Its InSyde Digital website also includes a blog with business advice, as well as tips for any new or returning customers.

CLICK HERE to learn more about InSyde Media.

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