MRC Accredited Media Monitor Radio Spot Service

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The web platform provides advertising analytics

Posted: August 10, 2022

Multimedia monitors was again accredited by the Media Rating Council (MRC) for its radio and TV spot data.

Media Monitors provides the US media and advertising industries with near real-time intelligence on television, cable, radio, print and digital. For radio, Media Monitors is the sole provider of spot occurrence data in the country. Its web platform is accessible for lead generation and advertising analysis.

The company has been accredited by the MRC – a nonprofit industry association whose goal is to ensure that measurement services are valid, reliable and effective – since 2008 for its US radio spot data and since 2017 for its radio spot data. American TV spots.

Monitoring millions of recurring radio and TV ads, Media Monitors says its data is “unmatched” in speed and accuracy.

“Clients can access data that is within the hour in real time,” Media Monitors said in a press release. “Data is often used by customers as a powerful tool to track competitive advertising.”

“The standards set by MRC are at the heart of our company’s values ​​and expectations,” said Philippe Generali, President and CEO of Media Monitors. “Receiving MRC accreditation is an incredible accomplishment and shows our commitment as a leader in local media monitoring.”

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