The Duke and Duchess of Sussex said after stepping down from royal duties two years ago that they still wanted to pursue a life of public service. Since stepping back from the royal spotlight, Meghan, 40, and Harry, 37, have also pursued a number of business opportunities as they seek to carve out a ‘financially independent’ life away from home. business.
The couple released a mental health documentary with Apple TV+ and also agreed to produce movies, shows and documentaries with Netflix.
Their deal with Netflix is expected to be worth around $100m (£72m), but so far the pair have only one project in the works.
The Sussexes have also signed a podcast deal with Spotify which is expected to be worth around £18m.
However, so far they have only produced one content for the streaming platform which said it had 182 million premium subscribers globally in the first quarter of 2022.
Marketing expert Baruch Labunski told Express.co.uk if the couple had a “positive experience” with Spotify it could boost their “overall brand”.
However, the internet marketing expert and CEO of the web consultancy says that otherwise the deal could “erode it further”.
The couple are due to travel to the UK next month to attend the Queen’s Platinum Jubilee celebrations.
Speaking to True Royalty TV’s The Royal Beat, royal author Hugo Vickers says their decision to attend is “entirely about branding”.
Russell Myers, royal editor of the Daily Mirror, echoed this and suggested the couple “are desperate to stay relevant”.
He claimed the couple were crushed by not being able to make an appearance on the palace balcony for Trooping the Color because they “still need to be seen as royals”.
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Mr Vickers said Harry and Meghan’s time away from the Royal Family has seen their ‘marketable’ brand fade.
Their comments come after a Netflix show presented by the couple, for which Meghan was supposed to serve as executive producer, was dropped by the streaming service.
The children’s animation, with the working title “Pearl”, has been removed by Netflix amid a wave of cutbacks following falling subscriber numbers.
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Mr Labunski, the founder of Rank Secure – a web design and internet marketing firm – says Meghan and Harry could rely on their Spotify deal in the future as other businesses the couple started “have not been successful. “.
He told Express.co.uk it “could cause leaders to rethink setting up more projects”.
Meghan has written a children’s book called ‘The Bench’, which is said to be inspired by her husband Harry and his relationship with their eldest son Archie, who recently turned three.
A description of the book says it “captures the special relationship between father and son, seen through the eyes of a mother.”
However, Mr. Labunski points out that when it was released in the United States, it topped the New York Times Children’s Picture Book Bestseller list, but failed to break the top 50 best sellers in the UK.
Harry is also working on a book, with a memoir due out later this year.
The book, which is meant to chart the ‘highs and lows’ of his life, has come under scrutiny as royal watchers wonder if it could give the Duke the chance to do more explosive statements about the royal family.
Last March, Harry and Meghan made headlines for making a series of seismic claims about their tenure as senior royals that shocked both the public and the palace.
After leaving office, the couple also seem to be forging their way as social activists.
Meghan recently spoke about the pressures faced by working mothers “who are asked so much to take on”.
His comments came amid the announcement of a collaborative program to expand childcare support.
She and Harry also discussed topics such as paid family leave, vaccine fairness and the war in Ukraine.