McFadyen Digital Launches Online Performance Dashboard


VIENNA, Virginia, 09 Feb. 10, 2022 (GLOBE NEWSWIRE) — McFadyen Digital, the leading global strategy and implementation agency for e-commerce marketplaces, has officially launched the Marketplace Performance Management (MPM) dashboard, an industry first for performance management tool for operators of online marketplaces.

Although there are many generalized tools for reporting and analysis, there are very few tools specific to the needs of the market operator. McFadyen Digital eliminated this blind spot with the first version of the MPM dashboard, which offers marketplace-specific KPIs.

The MPM Dashboard allows operators to reliably quantify meaningful metrics across both customers and sellers, providing the first true 360-degree view of market performance.

“McFadyen’s MPM Dashboard helps ChemDirect develop the insights we need to make better business decisions faster throughout our journey to market. It was a game-changer,” said Grant Lacy, ChemDirect Market Product Manager.

“This new marketplace performance management dashboard is the only tool on the market that focuses on both the consumer and seller optimization aspects of the marketplace model, which is a huge benefit for marketplace operators,” said Lee Riesterer, chief digital officer of McFadyen Digital.

Built with a collection of industry-leading analytics tools providing a range of key performance indicators, the Marketplace Performance Management Dashboard is designed to become the heart and brain of a marketplace business. market, as a quantitative focus on vital metrics becomes the primary driver of actionable insights. With connections for e-commerce, marketplace, CRM, ERP, web analytics, and more, it’s now possible to get a comprehensive view of not only customer activity and engagement customers, but also to acquire in-depth information about the sellers in your marketplace.

Marketplace operators and those looking to launch their own marketplace can learn more and become part of the MPM Dashboard early adoption program at

About McFadyen Digital

McFadyen Digital is the leading global e-commerce marketplace strategy and implementation agency. We create award-winning digital shopping experiences for the world’s most important brands. Our clients seek to delight their customers with memorable and scalable online shopping experiences, and we deliver those results on time and on budget. With over two decades of experience in large enterprise commerce projects, our strategy, technology, design and continuous innovation services delivered from our offices in the United States, Brazil and India deliver results. scalable and reproducible.

In more than 20 years of global delivery, McFadyen Digital has optimized the quality, cost, and time of on-shore, near-shore, and off-shore team collaboration. We are honored to have enabled digital commerce and marketplaces for 10% of Fortune 500 companies and hundreds of middle market companies. For more information, visit, connect with us on LinkedIn or follow us on Twitter.

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Savannah Muir
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