All-inclusive TV agency Marketing Architects has announced new conversion services designed to improve campaign effectiveness.
With the rise of e-commerce, consumers are increasingly in control of their interactions with businesses. Therefore, optimizing the customer experience at all stages of the buying process has never been more important.
Yet conversion optimization is rarely discussed in the context of television advertising. Marketing architects knew that had to change, especially for performance-driven campaigns.
Many television commercials encourage viewers to visit a website. But if the website is full of friction and preventing a visitor from making a purchase, the campaign won’t be as effective as it could have been. This is devastating for a campaign measuring success by sales.
But not every business has the time or resources to devote to conversion optimization. That’s why marketing architects have invested in developing their own capabilities. Today, they provide A/B and user testing, behavioral research, and heuristic analysis, along with all the resources of their $50 million tech stack.
“We help our clients get rid of roadblocks that are costing them customers,” says Joel Kalinowski, vice president of conversion. “It sounds different for every business, but always starts with listening to your customers and learning how you can improve their experience.”
The new services ensure a comprehensive, customer-centric approach to campaign development. They are provided to clients at no additional cost as part of Marketing Architects’ all-inclusive model.
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