Partnership with leading interactive video technology company streamlines automation and optimization of shoppable products in TikTok ads
AUSTIN, Texas, March 02, 2022 (GLOBE NEWSWIRE) — KERV Interactive, a digital advertising platform, announced an integration with TikTok’s Commerce Suite and a partnership with leading independent digital company PMG to roll out this new opportunity to retail brands. . This integration is the first of its kind to seamlessly leverage KERV’s patented artificial intelligence and machine learning technology to streamline and automate the creation and optimization of TikTok ads within their Commerce Suite. With this integration, KERV and TikTok aim to empower brands and retail agencies to improve advertising performance with a simple and scalable solution.
“Our clients look to us for perpetual innovation and to help them find audiences, benefits and reach in emerging spaces like TikTok and social commerce, both of which are teeming with brand engagement opportunities,” said Natalee Geldert, Senior Director, Brand Media at PMG. “This new partnership allows us to not only streamline the correlation between video and product, but also improve performance and have a deeper impact for our brand partners.”
KERV’s technology showed early success on TikTok. In a recent activation, PMG worked with a leading retail brand, leveraging KERV and TikTok integration for their TikTok collection ads, a type of in-app video ad that sends users browsing a product gallery. With unique optimizations to this integration, PMG and KERV were able to generate a 136% increase in clicks, with the most popular product receiving an outstanding 1073% increase in clicks compared to Collection Ads that did not use the integration KERV. In the first quarter, KERV and PMG are working to expand the pilot to other retail and travel brands.
“Connecting commerce to content in an intelligent and scalable way is what KERV technology was designed for,” said Marika Roque, COO of KERV Interactive. “We are excited to work with TikTok and PMG to launch this unique integration that will bring meaningful experiences to consumers and retailers.”
This integration is based on the KERV Radius platform, which collects and stores product and user data. Unique data collection, ranging from user engagements to product catalogs and even unique retailer performance, is automatically synced from the KERV Radius platform to TikTok, allowing brands and retail agencies to update dynamically live ad units in a way that was not possible before.
In addition to powerful automation and optimization, the KERV Radius platform engages users based on their active interest in specific products, which can then be used for sequential messaging on any device or channel , allowing brands to create a cohesive strategy to move users down. purchase funnel – using unique product data.
For more information about KERV, visit https://kervit.com/.
About KERV Interactive
Austin-based KERV is a digital advertising platform powered by patented technology to create buyable, immersive experiences in video. Using machine learning and AI techniques to increase speed and accuracy, only KERV’s technology recognizes depth, dimension and objects in real-time video more accurately than the human eye. . The platform’s ability to create shoppable videos has proven effective across web, mobile, social media, and CTV. Only KERV delivers a truly unique shopping experience for consumers and brands.