Introducing LSU GOLD, a Premium Subscription Content Service – LSU

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LSU Athletics and Playfly Sports are partnering to launch LSU GOLD, an exclusive on-demand content streaming service launching August 1. Powered by WMT Digital, GOLD (www.lsu.gold) will offer unparalleled content and unprecedented access to the Tigers-round year, including behind-the-scenes documentary series, in-depth interviews, premium podcasts and more.

Starting August 1, GOLD will be available to stream on mobile devices, desktops and laptops, and OTT, Roku, Apple TV, Android TV, and Amazon Fire TV streaming platforms.

Priced at $8.99 per month, GOLD will be produced by South Stadium Productions, the newly renamed and award-winning content arm of the athletics department, in partnership with LSU’s media rights holder Playfly Sports and WMT Digital, GOLD’s digital platform partner specializing in results-driven digital marketing, software engineering and web development.

“With the launch of our subscription content network, LSU GOLD, and the convergence of our creative talents in South Stadium Productions, LSU Athletics is taking another step to ensure we continue to lead the country in innovative storytelling and engaging,” Athletics director Scott Woodward said. “We’re thrilled to offer our fans a subscription service to bring them closer to the teams they love, and we’re confident that the team we’re assembling and the infrastructure we’re building will help us engage fans more. most passionate people in the country and take the already iconic LSU brand to new heights.

LSU GOLD

GOLD will be built on entirely new content and expanded access to award-winning features. Fans will still be able to enjoy LSU’s already existing menu of content on LSUSports.net and social media for free, while enjoying additional and exclusive coverage through GOLD.

“LSU’s creative team has been at the forefront of the college landscape for years, and LSU GOLD content will take fans behind the scenes in ways that have never been done before,” said Emily Dixon, LSU’s chief creative content officer, who will oversee the daily production of OR. “With unprecedented access to every team on campus, GOLD is the perfect platform to tell the stories of our talented student-athletes and accomplished staff.”

Among GOLD’s initial offerings will be episodic content series featuring all LSU sports, including:

  • The follow-up: an open-access documentary detailing LSU Football coach Brian Kelly’s first season in Baton Rouge, from his arrival in December through the fall of 2022.
  • Eye to eye: In-depth interviews with elite coaches, student-athletes and LSU staff.
  • Movie room: Breakdown of key plays and critical performances, featuring current and former athletes and coaches.
  • Hey Fightin’ Podcast Network: Daily video podcast covering all LSU sports and complementing LSU’s free audio podcast offerings. The HFP Network will also include premium podcasts found only on GOLD, including Cutting Edge with Jack Marucci and interviews with LSU football coaches throughout the season.
  • UNCUT: longer edits and additional coverage of practices, matches and behind-the-scenes events.

Starting today, fans can also sign up for Bayou Brew, a daily newsletter that entertains and educates Tiger fans every weekday morning throughout the year. For more access to the Tigers, sign up for Bayou Brew here.

SOUTH STADIUM PRODUCTIONS

By aligning the talents of the department’s video, photo, graphics and social media creators, South Stadium Productions will provide increased coverage and exclusive content to LSU Athletics fans everywhere. Dixon and Cody Worsham, Chief Brand Officer, will manage and oversee day-to-day operations and long-term planning for South Stadium Productions.

“The team we are building with South Stadium Productions includes some of the hardest working and talented creatives in the country, and we are thrilled to elevate the most iconic brand in college sports,” Worsham said. “Our goal is to continue to engage with fans through authentic and innovative storytelling, while building the best content platform in the nation and enabling student-athletes to maximize their opportunities at LSU.”

LSU’s creative team has always been recognized as one of the best in college sports. Sports Business Journal honored LSU with the award for Best Sports Social Media in 2020. Creative Services graphic designers, along with the Athletics Communications Office, have won more than 100 awards in the annual CoSIDA (College Sports Information Directors of America), including 10 best at the National Awards. And in the past calendar year, LSU’s photography staff distributed more than 100,000 photos to student-athletes, staff and coaches, generating 5 million engagements and reaching 53.1 million viewers worldwide.

ABOUT LSU SPORTS PROPERTIES / PLAYFLY SPORTS PROPERTIES

LSU Sports Properties, the exclusive media rights holder of LSU Athletics, is operated by Playfly Sports Properties. Playfly Sports is the leading sports media and marketing company that enables brands to engage with sports fans locally, regionally and nationally through linear, digital and experiential assets at scale. Playfly Sports delivers results-based solutions to 90 million homes across more than 7,800 live MLB, NBA, and NHL games in the United States; and influences sports fans of all ages through college media rights management, uniform branding, and high-profile sports sponsorship platforms. The company connects high school and college students with career development opportunities in esports through CSL Esports, operator of the largest college esports league in North America. Playfly Sports has the unique ability to partner, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the United States. Playfly Sports is powered by partnership.

ABOUT WMT DIGITAL

WMT Digital is a full-service agency that consists of a team of engineers, designers, and developers committed to using technology to solve complex problems. By examining user behavior through search patterns and usage data, the company creates unique digital products that inspire action and drive results. Based on targeted metrics, WMT builds custom solutions that have a meaningful impact on fan engagement, recruitment, ticket sales, fundraising, and more. Many of the most respected names in college athletics partner with WMT, including the Arkansas Razorbacks, Clemson Tigers, Florida State Seminoles, Georgia Tech Yellow Jackets, Kansas Jayhawks, Notre Dame Fighting Irish and Ohio State Buckeyes. For more information, visit www.wmt.digital.

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