In New Drive for Growth, UK Grocer Asda Chooses Dassault Systèmes Planning and Optimization Solutions to Transform Transport Operations


VELIZY-VILLACOUBLAY, France–(BUSINESS WIRE)–Dassault Systems (Euronext Paris: FR0014003TT8, DSY.PA) announced today that Asda, the third largest grocer in the UK, has chosen Dassault Systèmes solutions to transform its internal transport operations. Asda can leverage powerful planning and optimization capabilities that improve efficiency and sustainability, and strengthen its ability to deliver convenient, high-quality services to more than 18 million customers per week.

Asda will deploy the experience of the “Perfect Logistics” industrial solution, which is based on DELMIA Quintiq and leverages the 3DEXPERIENCE platform, across the UK and Ireland to integrate and optimize the flow of goods between its suppliers, distribution centers and stores. In a virtual planning environment, Asda can leverage supply chain data, logistics resources and information to implement optimal delivery strategies, use resources efficiently and centralize the planning process for its customers. transport logistics services. The visibility and control provided by DELMIA Quintiq applications enables Asda to deliver key performance indicators such as reduced transport costs, improved operational efficiency and on-time deliveries.

“Perfect Logistics”, including DELMIA Quintiq, will also help Asda improve its environmental performance in an industry where sustainability has become a business imperative. Asda gains flexibility and agility to optimize transport routes, reducing empty mileage, making the most of round trips and maximizing capacity utilization. These improvements are essential contributors to reducing emissions and fuel consumption and achieving more sustainable business operations.

Asda’s logistics services encompass 39 operations in different regions handling billions of cases and millions of deliveries to supermarkets, supercentres, hypermarkets and pick-up and drop-off points each year. In 2015, Asda diversified its services by introducing its “toyou” parcel solution, which offers consumers the option of returning or collecting their purchases from third-party online retailers in more than 600 Asda stores. For Asda, deploying cutting-edge technologies to seamlessly integrate and optimize these and other innovative services across its end-to-end logistics operations is essential to excel in cost competitiveness and customer service on a demanding market.

“We needed a flexible solution that met our business needs. Through the use of Dassault Systèmes’ Logistics Planner, we will be able to move goods quickly, efficiently, and cost-effectively through our supply ecosystem. Everyone managing our transport operations can see the exact same picture, and our primary and secondary distributions can work in sync across planning and execution. We can get instant feedback on our decisions,” said Paul Anastasiou, Senior Director – Parcel Services, Logistics Technology and Operating Models, Asda. “Dassault Systèmes’ experience in the retail industry, the software capabilities and the expertise of its implementation partner The Logic Factory are key elements of our transformation journey.”

“Retailers need to be able to set themselves apart from the competition when it comes to reducing costs while taking into account driver skills, CO2 emissions and transport costs. This requires sustainable business operations that optimize energy, materials and human resources,” said Philippe Loeb, Vice President, Consumer Packaged Goods & Retail Industry, Dassault Systèmes. “Dassault Systèmes provides the only solutions capable of handling such complexity. It offers unparalleled functionality that transforms retail logistics from a cost center into an efficient and more sustainable engine of value.


Dassault Systèmes Industry Solution Experiences for the Consumer Packaged Goods and Retail Industry:

Dassault Systèmes’ 3DEXPERIENCE platform, 3D design software, 3D digital mockup and product lifecycle management (PLM) solutions:


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Dassault Systèmes, the 3DEXPERIENCE company, is a catalyst for human progress. We provide companies and individuals with collaborative 3D virtual environments to imagine sustainable innovations. By creating real-world virtual twin experiences with our 3DEXPERIENCE platform and apps, our customers push the boundaries of innovation, learning and production to create a more sustainable world for patients, citizens and consumers. Dassault Systèmes brings value to more than 300,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit

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