Hunter & Bard joins Folloze as a Service Technology (FaaST) agency program to optimize ABM-focused buyer journeys

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SAN MATEO, Calif.–(BUSINESS WIRE)–Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, today announced a partnership that will combine the Folloze B2B Buyer Experience platform with Hunter & Bard’s extensive ABM services. . Hunter & Bard will join the Folloze as a Service Technology (FaaST) program, bringing data-driven marketing engagement, personalization and turnkey campaign activation to agency clients who need expertise and an ABM deployment.

“Most of our customers want to scale their ABM efforts quickly, but lack the time or internal resources to do so. They want to start with an expert ABM team,” said Shira Abel, Founder and CEO of Hunter & Bard. “With Folloze as our backbone, we are able to drive great sales and marketing results by building the right target lists, deploying strategic content on the Folloze boards, and orchestrating account engagement and We make it quick and easy, and Folloze helps us do it.

Going to the “FaaST” marketplace with shopping experiences powered by Folloze

The FaaST program was created to help marketing agencies create Folloze Buyer Experience instances with a turnkey ABM package that agencies can fully manage themselves on behalf of their clients.

“Our FaaST capabilities give agencies like Hunter & Bard the ability to extend their services and control how they build Folloze cards with their clients,” said Randy Brasche, vice president of marketing at Folloze. “And we bring our B2B buyer engagement expertise to help agencies grow their ABM business.”

For Hunter & Bard, it’s about helping its clients achieve better close rates for their marketing and sales opportunities. “Folloze is a great facilitator on multiple levels of engagement,” Abel said. “From building lists and segmenting the right content to targeting messages and sending compelling personalized campaigns, our clients are getting significantly higher open rates than on traditional broad-based campaigns – and higher rates. much higher success. One of our clients saw close rates go from 39% with general marketing to 90% with the more targeted programs we produced for him through Folloze. »

Hunter & Bard clients can also create online ad programs directly linked to their Folloze boards and drive campaign rollout. “Once these opportunities arise, we can quickly implement targeted outbound campaigns based on where the opportunity originated, which have produced very good results. Nothing is better for outbound list building and directing emails to content than Folloze.

Improve sales team orchestration and optimization

Another key area for Hunter & Bard clients is the optimization and orchestration of sales team activity. “No sales rep wants to waste time on bad leads from a poorly targeted ABM program,” Shira said. “We’re here to help change the behavior of sales teams and help them prioritize their time.”

With Folloze, reps can not only see who’s active, but also see intent signals related to what they’re looking for, which leads clicked on an email and when, what content they clicked on, and how many time they engaged.

Building a foundation for better ABM advice and programs

“At Hunter & Bard, we get more and more creative with empowerment and engagement,” Abel said. “We optimize our targeting with curated content, and our Folloze Boards look beautiful. But for our clients, that means they get the results they’re looking for; they get the wins, and they get the promotion.

“I do a lot of teaching and mentoring on the ABM front, and Folloze is an invaluable tool for doing ABM the right way,” concludes Abel. “And I can’t say enough about the team’s support for Folloze. We love working with them.

About Folloze

Folloze, the simplest and most powerful B2B shopping experience platform, is used by B2B marketing, sales, and revenue teams. Requiring no code, Folloze makes it easy for any marketer to create personalized, highly engaging, data-driven content destinations throughout the B2B buyer journey to drive account engagement and revenue growth. income. Top B2B brands including Oracle, Google Cloud, Cisco, Autodesk, MetLife, and UL trust Folloze to drive customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/.

About Hunter & Bard

Hunter & Bard is an award-winning agency of marketers and business designers who focus on high-ACV account-based marketing (ABM). The agency works between product marketing and sales to analyze competitors, create strategic messaging, create sales enablement materials, and design and orchestrate successful ABM programs. Hunter & Bard is a WBENC certified woman-owned small business and has been named Siemens’ Small and Diverse Supplier of the Year for 2021. To learn more, visit https://hunterandbard.com/.

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