How will companies take advantage of the metaverse?


The metaverse is a virtual worldbut its potential to reshape disparate industries in the near future is very real.

In fact, companies that don’t explore the promise of the metaverse risk being left behind, says Jenai Marinkovic, a member of ISACA 2022 Emerging Trends Working Group. “What’s happening now is not a flash in the pan,” she says.

The Metaverse is the immersive 3D experience layer of the Internet, where users can experience interoperable and interconnected environments delivered through a variety of devices – from smart phones and virtual reality headsets to other form factors not yet designed. The idea is to extend the flat web we know today into a multi-dimensional, multi-sensory experience, says JP Gownder, vice president and principal analyst at Forrester.

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The metaverse has potential in several sectors

Businesses are taking notice: 58% of tech professionals say their organizations will adopt solutions in the next 12 months to support their business or IT goals in the metaverse, according to recent Forrester research. survey.

In some cases, Metaverse-style experiences will complement existing technologies used at work, says Gownder. For example, Microsoft is integrating a number of features from its Metaverse Mesh platform directly with Microsoft Teams, which will reach over 250 million users, allowing some to hold meetings in the Metaverse as if they were in the same room together. Gownder expects other collaboration technology vendors to follow suit.

Meetings held in 3D spaces can replace travel, as consulting firm Accenture has found in its Nth Floor employee onboarding program, he says. Virtual reality training can speed up onboarding time and facilitate knowledge transfer between employees.

“We now have the technology to create true-to-life digital twins of the physical world, and this new evolution of the web will be much bigger than the physical world because, like the web, almost every industry will benefit from the participation and virtual hosting worlds,” says Richard Kerris, vice president of Nvidiacreator of the Omniverse development platform.

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The possibilities are endless in the Metaverse

Omniverse is NVIDIA’s 3D design and simulation collaboration platform that serves as the connective tissue for physically accurate 3D virtual worlds. It allows designers, artists, editors, and others to work together on cutting-edge software applications in a shared virtual world, in real time, from anywhere.

Omniverse is used to create industrial digital twin applications: Ericsson used it to create a digital twin of a city for 5G optimization; BMW, to build a factory of the future; and Lockheed Martin, to simulate environments to calculate wildfire spread.

“The Metaverse presents a huge opportunity, and companies shouldn’t limit themselves to viewing the Metaverse through a purely extended reality lens,” Kerris says. “The metaverse – or virtual worlds – can be applied in infinite ways.”

Despite all its promise, the metaverse is still very much under construction. In its “State of the Metaverse” report, Forrester asserts that although many experiments take place on “single-vendor platform activations”, the Metaverse itself will not properly exist “until ‘will be no interoperability between immersive platforms’.

It will take some time – maybe a decade or so. “Scenarios that provide calculable benefits will increase dramatically over the next five years, but won’t reach the majority of employees for at least 10 years,” says Gownder. “Ultimately, there are far more near-term opportunities for metaverse-like experiences in the enterprise than there are in consumer technology.”


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