If you run an online store, you can better understand the importance of product images. They are one of the most important design elements that can make or break your e-commerce brand. Posting high-quality e-commerce product images clearly represents the quality of the products you sell. They can also create an out-of-the-box shopping experience by highlighting every detail of the product.
Many e-commerce brands use high-quality product images to establish brand credibility, build trust, and increase conversion. Improving the quality of your products is important to increase your chances of closing more leads and driving sales. Unfortunately, many UX designers and web design companies focus on creating a smooth user experience, but don’t focus on image quality. Remember that poor quality product images can negatively impact your shopping experience.
If you are wondering why product images are important for your eCommerce website and how you can effectively improve your product images, this article is for you.
Let’s explore what product images can do for your online store.
Create a positive first impression
When a visitor lands in your online store, you only have a few seconds to attract them to your store. According to a study, the human brain can process images faster than text. It is advisable to create a positive first image of your brand by showing the image of your product. The quality of product images matters the most to create a lasting impression.
Help customers make buying decisions
Customers view images from different angles and enlarge the image to check the details and quality of a product. They want to see the color, size, texture, shape and other details of a product. Looking at the pictures closely will give them a better idea of whether the product is suitable or not.
A survey conducted by Shopify suggests that over 60% of customers want to see images with a 360° view. Provide a number of product images for customers to make an informed purchasing decision.
Create an in-store experience
In an e-commerce world, customers relied solely on product images and descriptions to make a buying decision. Unlike physical stores, the ability to touch and feel the product before purchase is not possible when shopping online. Online shoppers cannot smell, touch, smell or taste the products.
Buyers rely on product photos and descriptions to make their purchase decision. They can see what they’re buying even if they can’t touch the product. Therefore, posting high-quality product images is crucial in convincing potential buyers to complete the buying process.
Generate more conversions and sales
One of the biggest benefits of posting product images to your online store is that it will increase conversions and sales. According to a survey conducted by Weebly, 75% of respondents believe that product images play a key role in making purchase decisions. Basically, images grab prospects’ attention and create desire for a product. This will increase your chances of closing more conversions and generating more sales.
Focus on product photography
Do you know that poor product photography can negatively impact your e-commerce business? It’s no surprise that website imagery is an important design element. Bad images make it difficult for customers to buy a product. It also negatively impacts your conversion and sales goals. The purpose of product images is to clearly define your prospects and what they are going to buy. Poor quality images will make them move to your competitor’s website and never come back. So, focus on professional product photography to make your online store look professional and reliable.
Strengthen your marketing efforts
Using high-quality product images on your online store is a sensible marketing strategy to attract more customers and sell more items. Truth be told, images can be a great marketing tool that increases your brand reach and attracts more people. Images can be used on multiple social media platforms to promote your brand and reach a wider audience.
Improve your SERP ranking
Optimizing your e-commerce product photos for search engines is a smart strategy to increase website traffic. Images with alt text and detailed descriptions help search engines better understand what your product is about. When someone searches for the product, Google matches the alt text, keyword, and description to display your image.
Remember the size of the image you upload to a product page. Reduce image size, as a high image size will only decrease the loading speed of your e-commerce website, which negatively impacts your SERP rankings, possibly missing purchases. Image size optimization can increase website loading speed, increase the amount of organic traffic to your store, and boost your rankings.
Let’s explore some proven image optimization hacks to boost your SERP ranking.
Image optimization hacks for your eCommerce product images
Use relevant keywords to name your product
When it comes to optimizing your product images, make sure to choose the relevant and keyword-rich filename. This is the best trick to help search engines understand your product and rank your product page higher in the SERPs.
Add alternate attributes
Alt attributes are another important element that can increase the SEO value of your product images. Adding relevant alt attributes to your product images can help you rank higher on search engines. It is recommended to choose the relevant keywords for the alt text to boost your SEO efforts.
Avoid uploading large images
Do you know about 50% of customers don’t even bother waiting three seconds for a site to load? Google considers page load time to be a major ranking factor. Images that take too long to load can cause your prospects to leave the site because it decreases page load speed. Reducing image size is the best strategy to increase page load time. However, you can opt for a smart tactic. Uploading a smaller image with a zoom option will allow visitors to check product details.
Choose the right image format
JPEG, GIF, and PNG are the most common file types you can use for website images. JPEG images can be easily compressed without affecting image quality. The GIF format is a simple format used for icons and decorative images and supports animation. PNG is considered the best alternative to GIF and supports a variety of colors compared to GIF. When it comes to choosing the image format for your eCommerce website, JPEG is the right choice.
Test your images
Remember, the ultimate goal of eCommerce product image optimization is to drive more conversions and generate more profits. Testing your images can help you better understand what your prospects like. You can check the number of images that need to be uploaded on a product page. In a variety of cases, uploading a large number of images can provide a positive user experience, while in some cases it won’t. The key is to test and find the best solution for your online store. Conduct surveys to find out what your potential customers want and try to implement the changes that work best for you.
Say NO to decorative images
It’s no surprise that fancy images can add a lot of aesthetic appeal to your product pages, but adding large image files will only affect your site’s loading speed. For eCommerce websites, product images, borders, CTA buttons, and background images are the essentials. Adding anything else will have a negative user experience and affect your conversion rate. A professional web design company with a team of experienced designers can help you determine the type and size of image that would work best for your online store.
Responsive Product Images
Optimizing a website for mobile shoppers has become a necessity for eCommerce businesses. If your website is only designed for desktop computers, now is the time to reach out to mobile app developers and let them optimize your eCommerce website for mobile. They will ensure that your product images display on mobile screens, load faster, and provide a positive user experience.
Image optimization tools
Luckily, there are some amazing image optimization tools that you can use for your eCommerce product image optimization.
AVADA SEO Image Optimizer
TinyIMG SEO and Image Optimizer
To wrap up
Overall, product images are the most important elements of your eCommerce website that can increase your chances of getting top search engine rankings. By uploading high-quality product images, you can increase website traffic to your online store and convince people to make the buying decision. Hopefully, this article will definitely help e-commerce businesses understand the importance of product images and enable them to make more sales with this important design element.