Did you know that content marketing costs 62% less than traditional marketing and generates about 3 times more leads? No wonder they say content is king.
Conversion rates are almost 6 times higher for content marketing adopters than for non-adopters (2.9% vs. 0.5%). This is exactly why you need a content writing agency to help you with your content needs.
We’re here to help if you’re having trouble finding the right content writing agency! We looked at several key factors to determine the best content writing agency, and here are some reliable ways to find one:
1. Do your homework
For 44% of marketers, the most difficult challenge is creating content.
Before looking for a content writing agency, you need to identify your content requirements. Understanding your business’s niche and target audience is key to communicating effectively with the content writing agency.
Example: If your business sells credit cards and your target audience is people over the age of 25, the tone of your content should be attractive and professional to entice your target audience to buy your credit cards.
2. Get a rough estimate.
It’s time to budget for your needs now that you’ve done your homework. Ideally, you should create a budget for your content based on current market rates and the type of service like blogs, articles, or copy. Content writing agencies like Content Whale offer services where you can enjoy a demo or even check out the prices which would help you get an idea of the budget and quality.
Review past work of agencies or request samples of their work in areas related to your business. It is best to get recommendations and reviews from trusted sources. It is always recommended to work with established agencies with a proven track record.
4. Wide range of options
The demand for content is no longer limited to blogs or articles, but has expanded to include social media, advertising, podcasting, infographics, YouTube, marketing, and more. Don’t limit yourself; instead, be open to new possibilities. Make sure you find the right content writing agency to provide you with the best strategies for your business.
5. SEO is key!
Make sure the companies you select offer strong SEO content writing services. SEO content writing will boost your business, generate leads and increase your profits. No matter how good your content is, not using an SEO strategy will prevent it from reaching its target audience.
6. Feel free to spend
Over 39% of marketing budget is spent on content marketing by the most effective B2B marketers. Good reach and good content require spending. Creating quality content is like investing in income-generating assets. So plan your spending and invest wisely in content.
7. Compare and select
Once you’ve considered all of your options, compile a list of content writing agencies that will help you compare and determine which one best suits your needs. Remember to consider all the previously mentioned factors before selecting the right content writing agency!
Some content writing agenciessuch as Whale Content, can be trusted with all types of content like blogs, articles, writing, resume writing, web content, writing case studies, and much more. Here you can get a personalized quote and even enjoy flexible pricing options. Over 25,000 articles have been written and edited, serving over 40 industries and endorsed by over 1,000 brands, making Content Whale a top performer!