Holiday eCommerce Tips from Smart Finds Marketing

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ANN ARBOR – Digital marketing guru Melih Oztalay, CEO of Smart Finds Marketing in Birmingham, returns to MITech TV to provide valuable advice for businesses looking to boost their online sales over the holidays.

Melih Oztalay

The holiday economy

Despite the global recession and the cost of living crisis, the 2022 holiday season will see a 13.5% increase in spending according to Deloitte.

Harnessing Google Organic Traffic

Search Engine Optimization (SEO) is your number one digital marketing go-to.

  • Keep in mind…about 35% of website traffic…on average…. comes from Google and most of them come from web pages that are on the first page and upwards.
  • Google’s RankBrain and Helpful Content algorithms are the driving source for search results.

Conversion rate optimization (CRO is the second thing to do in digital marketing.

  • You can direct all the website traffic to your website that you want. If your website isn’t able to convert website visitors into leads or sales, there’s no point in spending all of your time on SEO or paid traffic.

Tips for your e-commerce website

  1. Find the right keywords for the products you sell. Use tools like Google Trends and Google Search Suggestions.
  2. Focus on the content of your product web pages.
  3. Focus on user experience (UX). How is the website structured? How easily can someone move from page to page?
  4. Focus on how fast your web pages load on a laptop and mobile device. Website visitors will only spend a few seconds on a web page if it does not load quickly. Use tools like GTMetrix to help identify page load issues.
  5. Measure, analyze and interpret…. repeat the cycle. Tools like Google Analytics and Google Search Console will point you in the right direction.

Last but not least: outbound marketing

You need to generate demand to bring people to your website outside of Google’s organic search results.

  • Social media marketing will be the key source you will want to tap into.
  • Engage with other people’s posts…not just likes…add a comment.
  • Make sure you have enough content…. blog posts (yours and others), photos, images, videos, etc.

More than Smart Discovery Marketing

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