HASBRO ANNOUNCES FIRST OFFICIAL NERF BRAND “NERFBALL” SPORT WITH DONALD DRIVER

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HASBRO ANNOUNCES FIRST OFFICIAL NERF BRAND “NERFBALL” SPORT WITH DONALD DRIVER

Official NERF Sport Kicks Off NERFBALL Championships Summer 2023

PAWTUCKET, RI – October 4, 2022 – Hasbro, Inc., a global branded entertainment company, today unveiled the first-ever officially organized team sport under the NERF brand, NERFBALL. Since 1969, when the beloved brand was first introduced to the world with the original NERF Ball, dozens of NERF iterations have been created across consumer product categories from sporting goods to blasters, to clothes and much more. With multiple in-person and digital experiences, sports collaborations, and the recent launch of Murph, the brand’s first-ever mascot, NERF has evolved into a true active lifestyle brand. What started with a simple NERF ball more than 50 years ago is brought to life in a cutting-edge competitive sport, NERFBALL.

NERFBALL brings the excitement and heart-pounding gameplay of paintball and airsoft, plus the speed and agility of basketball, all combined with buzzer shots and incredible highlights. It’s a game built by athletes for athletes. The sport will introduce an all-new Pro Series blaster, a one-of-a-kind bullet, and a set of rules designed to get your heart pumping.

To launch this new sport, Hasbro is working with Donald Driver, one of the greatest football receivers of all time, competitive dance champion and best-selling author. Donald worked closely with Hasbro to design the rules and test the gameplay at their sports facility and officially bring it to market with the launch of the first public NERFBALL tournament in the summer of 2023.

“I’m a huge fan of the NERF brand and have loved seeing it continue to grow in the world of sports,” said Donald Driver. “This past year has been a pleasure working with Hasbro to craft such an exciting and entirely new sport. From the gameplay tests I’ve seen, I can confidently say that NERFBALL is sure to bring excitement, rush and the enjoyment you get from playing and watching other competitive sports, but in a way only NERF can.

“We are thrilled to present NERF’s first ever organized sport and honored to be working with Donald Driver, a true sports icon for the launch to show the impact he is sure to have on fans and athletes of NERF everywhere,” said Teresa Pearson, Vice President of Global Franchise Strategy and Brand Management at Hasbro. “The NERFBALL game will bring excitement, active play and competition to new heights for the brand through several unique elements. The game is inclusive and adaptable, giving fans even more reasons to get out there and play.

In the coming months, Hasbro will announce additional details about NERFBALL gameplay, tournament, and gear. Register on hasbropulse.com/nerfball to stay up to date with announcements and get your hands on the soon to be unveiled Nerf Pro blaster.

For regular updates on NERF, follow the brand’s official social channels at ICT Tac, instagram, Facebookand Youtube. You can also follow the new NERF mascot, Murph, on Twitter. It’s NERF or nothing!

About Hasbro

Hasbro (NASDAQ:HAS) is a global games and entertainment company committed to making the world a better place for all kids, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and games, led by the team at Wizards of the Coast, an award-winning tabletop and digital game developer best known for the fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as leading partner brands. . Over the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the Top 100 Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important corporate and brand updates are shared regularly on our Investor Relations website, newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2022 Hasbro, Inc. All rights reserved.

Daniel Pickett

AFi’s founder and editor, Daniel “Julius Marx” Pickett, has been around toys his entire life. The first line he ever collected was Mego’s World’s Greatest Superhero line in the 70s. He’s been surrounded by collectibles ever since. In 1999 he was baffled by a lack of information and news about some of his favorite lines of toys he collected. Since he couldn’t find the information, he decided to search for it himself, thinking that other people might also be interested in the same news. He started writing a weekly column on the toy industry and an action figure for a toy news site and within a year he tripled the site’s daily traffic with his updates, reviews and features. of products. He has established relationships with all the major toy manufacturers and many sculptors, painters and mold makers. He has turned his hobby into a global expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they started their own website www.ActionFigureInsider.com. Daniel has been quoted both in the industry and in the mass media. Over the years, Daniel and AFi have been sought after as experts in the field. Daniel has been regularly featured on “Attack of the Show” on the G4 Network as a top contributor to their “Mint On Card” segment, and our homepage has been linked to USA’s “Pop Candy” blog twice. Today. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo .com, Ain’t It Cool News, the official Star Wars blog, Geekologie, G4, CNet, and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But it all sounds really cocky and ‘tootin’ his own horn’ – basically it’s that Daniel loves toys and LOVES talking about them.

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