Granite Digital acquires Dublin-based Willows Consulting

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Digital agency Granite has acquired Dublin-based e-commerce specialist Willows Consulting as part of its strategy to become Ireland’s largest independent digital agency.

The cost of the acquisition has not been disclosed, but is believed to be in the six figures. Other acquisitions are expected in the coming months.

The deal will see Granite Digital add 120 customers across Ireland, UK, US and Asia, including the National Gallery of Ireland, Bord Na Mona, CityJet, Fexco and FAI.

Willows Consulting will become a wholly owned subsidiary within the Granite Digital group. The company, which was founded in 2002 by Sean Owens and Aine Williams, provides e-commerce website design and development services to businesses in Ireland, the UK, the US and Asia.

“Joining forces with Granite gives us the scale and expertise to grow at pace and offer our customers an even broader range of e-commerce and digital transformation services,” said Mr. Owens. “We are very excited about the opportunities ahead of us.”

Granite, which provides digital solutions in areas such as strategy, web design, web development, digital marketing, search engine optimization and pay per click advertising consulting and managed hosting to its more than 1,400 customers, expects revenue growth of 25 percent to 9 million euros in 2022, once the acquisition is completed.

The agency has increased its revenue by more than 20% to €7.3 million in 2021. Its clients include Irish and international brands such as Lidl, Dalata Hotel Group, Bord Bia and Huawei.

The acquisition of Willows Consulting is a further step in the company’s growth strategy, which has seen Granite acquire and integrate Connector, Webtrade, MediaOne and Apps Made Easy.

Its team now numbers 80 people, and Granite has hired another 20 web developers, UX designers, project managers, and performance marketers over the past year.

“Our latest acquisition provides us with much improved e-commerce skills and capabilities as we strengthen our offerings in this area. Willows Consulting brings 20 years of e-commerce expertise and deep relationships with an impressive clientele from across Ireland, the UK and beyond,” said Conor Buckley, Managing Director of Granite Digital. he digitally driven mindset drives our continued success. We expect 2022 to be stronger again as we seek to accelerate our business expansion through organic growth and new strategic acquisitions. »

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