Major Players of Cloud Advertising Market are Amazon Web Services, Adobe Systems Incorporated, Salesforce, SAP, IBM Corporation, Oracle, Google, Imagine Communications, Marin Software, Rackspace Technology, Microsoft Corporation, Viant Technology, Hewlett Packard Enterprise Development LP, Sprinklr, InMobi and Acquia Inc.
New York, June 07, 2022 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the “Cloud Advertising Global Market Report 2022” – https://www.reportlinker.com/p06284284/?utm_source=GNW
The global cloud advertising market is expected to grow from $67.22 billion in 2021 to $78.19 billion in 2022 at a compound annual growth rate (CAGR) of 16.3%. The market is expected to reach $140.66 billion in 2026 at a compound annual growth rate (CAGR) of 15.8%.
The cloud advertising market includes sales of cloud advertising services by entities (organizations, independent marketers and partnerships) that provide cloud-based advertising services and solutions to manage the workflow related to online advertising. Cloud advertising is a type of digital marketing using cloud platforms used to reach consumers for better and more effective advertising of brands and services.
The main types of cloud advertising include public cloud, private cloud, and hybrid cloud. A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization’s data and applications are inaccessible to others on the Internet.
Public cloud advertising services are owned by third party service providers. ).
The different groups of cloud advertising users include small and medium-sized enterprises (SMEs) and large enterprises. Cloud advertising end users include retail, media and entertainment, IT and telecommunications, BFSI, government and other end users.
North America was the largest cloud advertising market region in 2021. Asia-Pacific is expected to be the fastest growing region during the forecast period.
Regions covered in the Cloud Advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle- East and Africa.
The rapid growth in the number of internet users is driving the growth of the cloud advertising market significantly. The Internet is a global network system of connected computers for sharing information communication and accessing data resources using an Internet connection.
Cloud Advertising offers cloud-based online display of advertising campaigns using the internet and social media platforms. Thus, the increase in the number of Internet users creates more customer engagement in cloud advertising platforms.
For example, according to the Telecom Regulatory Authority of India, the number of internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Hence, the rapid growth in the number of users of ‘Internet is contributing to the growth of cloud advertising. market.
Technological advancements are the major trends that are significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, major players operating in the cloud advertising market are focusing on developing advanced technological solutions to dominate the market.
Cloud advertising with advanced technologies like data science, AI, and machine learning will improve customer advertising experience and engagement. For example, in September 2021, Salesforce, a US-based cloud software company, introduced AI-powered features in Marketing Cloud as a real-time engagement tool to improve personalized messaging and optimize real-time marketing impacts and customer engagement.
In May 2021, Vungle Web Design, an American mobile advertising and app monetization company, acquired TreSensa Technologies. This acquisition will help Vungle accelerate its vision of the only mobile marketing platform that delivers a full growth cycle of apps and offers exposure of expertise through creative, platform-based technology.
TreSensa Technologies is a US-based company that helps design playable interactive ads and fully customizable game ads through a cloud-based Mobile Ad Suite technology platform.
The countries covered in the Cloud Advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea South, the United Kingdom and the United States.
Read the full report: https://www.reportlinker.com/p06284284/?utm_source=GNW
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