FreshDirect Selects RELEX Solutions to Provide Forecasting and Replenishment Optimization for Online Grocery


ATLANTA – FreshDirect, the pioneer of online grocery shopping and one of the leading grocery delivery services in the United States, will partner with RELEX Solutions, provider of unified supply chain and planning solutions. retail, to optimize their forecasting and replenishment processes. The RELEX solution will serve FreshDirect’s distribution centers, providing flexibility and configurability to meet the unique supply chain needs required to deliver the freshest products possible.

Part of the Ahold Delhaize family, FreshDirect delivers the highest quality, best tasting food directly to the doorsteps of online grocery stores throughout the New York metro area and is distinguished by direct and exclusive relationships with farmers and suppliers. local. Since its founding in 2002, the Bronx-based online grocer has been a leader in New York’s food culture and has made real connections with its loyal customers.

FreshDirect selected RELEX’s integrated supply chain solution for its high degree of flexibility and configurability for forecasting and replenishment capabilities, including weather promotion and forecasting, fresh item optimization and product sharing. forecasts. An automated and integrated approach allows FreshDirect to adapt its forecasting and replenishment capabilities to reduce manual processes, increase accuracy, reduce waste, better collaborate with its suppliers and support its commitment to its customers in the future.

“FreshDirect is pure grocery e-commerce with a commitment to providing our customers with the freshest seasonal choices, locally grown items and chef-prepared meals,” says Scott Crawford, director of merchandising at FreshDirect. “We are delighted to work with RELEX on optimizing our forecasting and replenishment. Their solution, tailored to our unique needs and with that essential configurability, will help us continue to expand our offering without compromising the high product quality we are known for.

“At RELEX, we are thrilled to have the opportunity to help FreshDirect streamline and automate its forecasting and replenishment processes,” said Carlos Victoria, SVP Sales Americas for RELEX. “Our solution’s capabilities are perfectly suited to support FreshDirect’s unique business model and needs. Advanced scalability and flexibility will allow them to reduce inventory and shrinkage while ensuring they continue to deliver the high-quality, ultra-fresh products their customers have come to expect.

About RELEX Solutions

RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operational costs. Our market-leading unified retail and supply chain planning platform helps retailers and consumer goods companies align and optimize demand, commodity, supply chain and operations throughout the value chain. We drive record product availability, increased sales, improved durability, and the best return on investment in inventory, space, labor, and capacity. Leading brands such as Dollar Tree and Family Dollar, Stokke, Rite Aid, Sprouts Farmers Market, AutoZone and PetSmart trust RELEX to optimize their supply chain and retail planning. Go to for more.

About Fresh Direct

Celebrating its 20th anniversary this year, FreshDirect is a leading online fresh produce grocer, delivering direct to customers. FreshDirect is committed to sourcing the freshest and best tasting meat, fish, produce through direct relationships with suppliers, growers and farmers. A local New York brand, FreshDirect serves New York City, the Metro and the Tri-State area. Launched in 2002 and based in the Bronx, NY, FreshDirect is a great local brand, part of the Ahold Delhaize family of companies. For more information, visit


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