MAPRagency, a Boulder-based PR firm named PR Agency of the Year 2021 by the Business Intelligence Group, has turned its brand powers inward and is now called Comprised.
Agency CEO Doyle Albee said Comprise’s new branding better captures the company’s message about the virtues of “team and growth”.
“We’re a 30-year-old company that still carries the founders’ names,” he said. “I didn’t think the old school naming nomenclature really expressed the team we bring to the table and the growth our team brings both in terms of the number of people we have and the different departments we provide.”
In recent years, Comprise, which has a team of around 20 employees, has expanded beyond public relations and branding and into the areas of web design and webinar hosting.
The new corporate and branding website is now live.
“When people thought of our old brand, public relations was often the only service that came to mind and our other areas of expertise were completely lost. Additionally, the ideals tied to our former name no longer matched the personality of our company,” Jennifer Stevens, vice president of digital and creative services at Comprise, said in a statement. “Whether it’s a new name, an alignment with our brand identity, or an evolved product and service offering, there are many reasons to embark on the difficult but rewarding process. rebranding of an organization. In our case, the new name and new look describe our evolution in the changing media landscape over the past three decades.
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