ETP Group partners with Matahari to accelerate its distribution


JAKARTA, Indonesia, May 20, 2022 (GLOBE NEWSWIRE) — ETP Group is proud to announce a new partnership designed to grow and enhance Matahari’s ability to deliver world-class omnichannel experiences to its customers. PT Matahari Department Store Tbk (“Matahari”; “LPPF.JK”) and ETP Group – two organizations will be deeply committed to the retail industry and consumer travel.

Matahari, Indonesia’s first and leading modern department store, has a deep heritage in Indonesian retail. Over the years, Matahari has established itself as a truly revolutionary national brand with 140 large format stores in 77 cities across Indonesia and has a growing online presence through MATAHARI.COM.

ETP Group is an omnichannel retail software company serving market leaders in 24 countries across Asia Pacific, India and the Middle East. ETP has successfully implemented its V5.5 omnichannel platforms in over 35,000 stores for over 500 brands. ETP’s unique value proposition is its ability to consistently deliver enterprise-class omnichannel retail solutions to its customers and build long-term strategic partnerships.

Matahari has a clear vision to become the premier omnichannel lifestyle retailer as a customer-centric “house of specialists” and category authority in lifestyle apparel, footwear and cosmetics. To grow its consumer base, rejuvenate and expand its omnichannel presence, and improve the customer experience, Matahari chose ETP as its technology partner.

Matahari’s management team conducted a detailed assessment through which they selected ETP as a partner to achieve the following strategic objectives:

  • Implement an omnichannel point of sale system capable of handling a high volume of transactions, as well as their CRM and loyalty programs
  • Implement a system capable of handling complex promotions, sales, and direct purchase and consignment vendor reporting
  • Enable data consolidation and analysis across stores and external marketplaces
  • Improve staff productivity so that Matahari can reward its employees more creatively and become “the employer of choice”
  • Work with a partner that has a history of successful modernization and continuous R&D that will continue to innovate retail software to bring together the best of physical and digital retail

To help Matahari achieve this vision, ETP will implement its enterprise-class V5.5 omnichannel retail software solution that seamlessly integrates point-of-sale (POS), customer relationship management (CRM), loyalty management, merchandise and inventory management, promotions planning, and business intelligence (BI). ETP V5.5 provides the scalability required for business growth. ETP has enabled brick-and-mortar retailers to embrace unified commerce and manage their brands and customer relationships seamlessly.

ETP V5 Omni-channel Retail Solutions will help Matahari deliver a unified omni-channel experience with features like Click and Collect, Click and Deliver, Endless Aisle, and a holistic inventory and customer view. This will be done using the real-time integration of ETP’s POS, CRM and promotions engine with online shops and marketplaces using ETP Connect’s secure web services framework. , who can view and manage order flows.

Speaking about the partnership with ETP, Mr. Terry O’Connor, Matahari – President and CEO, said, “We plan to build customer loyalty through exceptional customer experiences by expanding our omnichannel footprint, harmonizing physical and digital experiences to customers and increasing customer loyalty and retention. ETP will help us do this. We chose ETP because we believe that a partner should essentially be an extension of Matahari and ETP understands our vision, values ​​and governance well. We believe they will help us achieve omnichannel ETP has state-of-the-art retail and digital platforms that will support us in our omnichannel transformation and help us realize the full potential of analytics from data coming from ETP technology.

Mr. Naresh Ahuja, President and CEO of ETP Group, said, “ETP is extremely pleased to partner with Matahari in Indonesia. ETP has executed many retail projects where businesses have grown from physical retailers ETP’s retail, e-commerce and omnichannel platforms and continued innovations will help Matahari achieve its goals of business growth and enjoyable customer experiences. “ETP is aligned with Matahari’s goals of creating amazing customer experiences, optimizing store network and operational excellence, and omnichannel operations. We look forward to collaborating closely and doing great work at Matahari.”

About PT. Matahari Department Store, Tbk

PT Matahari Department Store Tbk (“Matahari” or “Company”, has a deep heritage in Indonesian retail. For more than 60 years, Matahari has provided Indonesia’s burgeoning middle class with quality, fashionable and affordable clothing, beauty products and footwear. Matahari takes great pride in supporting the Indonesian economy, employing over 30,000 people and partnering with 600 local suppliers, as well as international suppliers. The company has received numerous industry accolades – domestically and internationally – including Top 3 Best Non-Financial Sector and Top 10 Mid Cap Issuers ASEAN Corporate Governance Awards 2021, Top 50 Most Valuable Brand Awards 2021 from Brand Finance Indonesia, Top 500 Retail Asia Pacific from Retail Asia, Euromonitor & KPMG; Brand Asia 2018 – Top 3 Strongest Retail Brands in Indonesia from Nikkei BP Consulting, Inc. and WoW Brand Award 2019 – Gold Champion from MarkPlus Inc. The company also received Netizen’s Brand Choice Award 2018 from Warta Ekonomi . All these awards reaffirm the company’s position as one of the leading, fastest growing and most reliable companies in Indonesia.

About ETP Group

AND P ( is an omnichannel retail software company serving market leaders in 24 countries across the Asia-Pacific, India and Middle East regions. ETP’s solutions include omnichannel orchestration, point of sale, mobility, CRM, marketing campaigns, promotions management, order management, product information management and analytics. ETP has successfully executed over 500 enterprise software projects in over 35,000 stores for over 500 brands. ETP’s unique value proposition is its ability to consistently deliver enterprise-grade omnichannel solutions to its customers and build long-term strategic partnerships spanning decades.


Vikrant Deshmukh, Associate Managing Director – Marketing

FTE Group

[email protected]




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