Emil Novakov, Scaleflex: “we should all be educated as soon as possible on how to behave on the Internet”


Even when the economy is shaking, various business and security activities solutions like VPNs and SaaS continues to flourish as businesses have become dependent on automatic management tools.

Today, B2B SaaS or B2B software as a service is a widely used cloud-based software distribution. He is appreciated for a variety of solutions that can put an end to the ills of companies in the most different departments.

To talk about the possibilities brought by this technology, Cybernews invited Emil Novakov, CEO of Scaleflex – an international SaaS startup whose mission is to simplify the recurring tasks related to the development of a website, an online store and mobile and desktop applications.

How did the idea of ​​Scaleflex come about? What was your course ?

On a cold winter night in Paris, in January 2017, my co-founder and I realized that the increase in images on the web and mobile apps was dramatically improving the user experience on the Internet. However, this came with additional requirements for internet bandwidth and possibly slower applications.

On the one hand, visual content was bringing more and more value to Internet users, but on the other, web and mobile applications were becoming increasingly slow. So we decided to solve this problem by creating Cloudimage, a cloud-based image server and CDN that resizes, compresses and accelerates images on the fly for all customers who rely heavily on images.

As we had the opportunity to talk to more and more customers, we decided to add video support as well and create a platform to act as a single source of truth for all assets. enterprise multimedia. This is how Filerobot was released 2 years ago, first as a Headless DAM (Digital Asset Management) for developers and then last year as a collaborative DAM for marketers and creators.

Can you tell us about your media asset management solutions? What are their main characteristics?

We currently offer 2 B2B SaaS:

  • Cloudimage: On-the-fly media optimization and multi-CDN acceleration to save time preparing images for publication and speed up their delivery
  • Filerobot: a digital asset management platform enabling diverse teams to upload, store, categorize, collaborate, optimize and publish media assets such as images, videos and product documents across multiple channels.

Cloudimage is fully integrated with Filerobot, which means customers who purchase Filerobot will automatically benefit from Cloudimage’s value proposition around media optimization and acceleration.

What are the best practices businesses should follow when developing and launching a website?

Scale and performance is something people usually put on the backburner. Obviously, when you launch a new web or mobile application, you have to make tradeoffs between, among other things, time to market, quality, user experience, scale, and performance.

Often scale and performance are the easiest candidates to find, but they usually become the biggest problem when they become relevant. That’s exactly the problem we’re trying to solve for our customers at Scaleflex: helping them build scalable, flexible, high-performance applications from day one, without compromise.

How have recent world events affected your area of ​​work? Were there any new challenges that you had to adapt to?

The challenges people have faced over the past 2 years are unprecedented for our generation and it would be a lie to say that all was well. Even though we have been a remote operating company since our inception in 2017, the added pressure of not being able to meet with colleagues, customers and partners has strained our entire team.

I couldn’t be more proud of how we managed to get through these difficult times together and I believe we came out of it stronger. On the business side, we successfully raised funds during the pandemic and doubled our revenue and team size. This makes me very confident about our future.

Which security features do you think are essential for every website?

In my opinion, every website should look at DDoS attacks, unprivileged access, account theft, and privacy protection as starting points. There are many interesting technologies allowing the deployment of layers of security for reasonable investments.

Speaking of average Internet users, what details do you think everyone should pay particular attention to when browsing? Are there any security tools you would like to recommend?

I believe that we should all be educated as early as possible on how to “behave on the internet”, the same way we are educated on how to behave when we are walking down the street, driving a car or doing exercise.

It is very important for the average Internet user to have basic reactions to recognize phishing emails/websites, use complex identities with complex passwords and ensure that people do not share more than personal data as necessary. These basic reflexes must be taught at school and repeated in business.

Why do you think businesses are often hesitant to try new and innovative solutions that would improve and secure their operations?

I believe that most people are reluctant to change because every change involves unknowns and risks, and forces you to step out of your comfort zone. Too often we see clients come to us to help them put out a fire they have around their web performance, web lifeblood (SEO) or media management.

Moreover, it is no secret that most innovative solutions are made by Startups/Scale-ups and corporate clients are generally reluctant to work with startups because of the “risk they represent”.

What future for Scaleflex?

We want to continue building software that we love to build, with features that are scalable and easy to use. Our goal will always be to resolve the real issues that our customers report and are willing to work with us to resolve them. We are in a growing market with a huge opportunity ahead.


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