Durham-based Keen Decision Systems Announces $11M Series B Funding

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DURHAM, NC–(BUSINESS WIRE)–Keen Decision Systems (“Keen”) today announced the closing of an $11 million Series B financing led by Ballast Point Ventures IV (“BPV”) to accelerate the first and only optimization of sector decisions based on predictive analysis. Brand marketers struggle to optimize marketing investments across all online and offline channels. Keen’s unified adaptive marketing mix solution enables brand managers to quickly and accurately plan, adjust and report on their marketing mix strategy. Marketers can now consider known and unexpected complexities across their entire marketing landscape with trusted recommendations to improve performance, outpace the competition, and increase profitability.

Marketing challenges abound these days. Consumer behavior continues to evolve with increased media fragmentation and more tools for marketers to manage. Additionally, unexpected events like inflation, COVID-19, and supply chain issues make planning even more challenging. Keen’s platform analyzes a full range of data sources, including real-time data, to generate marketing plans that enable marketers to achieve their financial goals.

“We’ve had the benefit of following Keen for a few years now and have been very impressed with Greg Dolan, Josh Busbice and their entire team,” said Sean Barkman, Partner at Ballast Point Ventures. “Keen brings a much-needed solution to the market, and we are thrilled to partner with the company to help Keen win in this large and growing market.” Ballast Point Ventures’ investment will accelerate Keen’s product development and fuel Keen’s brand awareness and continued expansion into new verticals. As part of the financing, Sean Barkman will join Keen’s board of directors.

“Keen delivers best-in-class value to its customers and consistently improves its marketing effectiveness by 25% or more. The Company was fortunate to experience a unique market opportunity as we introduced a new paradigm for decision-making in the marketing industry. This has led to a significant growth trajectory, and we are confident that the collaboration with Ballast Point Ventures will continue to accelerate this growth. This investment represents a reciprocal opportunity for both companies, and I couldn’t be happier to welcome BPV on board,” said Greg Dolan, co-founder and CEO.

About Keen Decision Systems

Keen Decision Systems is a Durham, NC-based software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions regarding the most effective marketing investments, by channel, level of investment and time frame. Keen customers see an average 25% improvement in brand performance in the first year. Relate: KeenDS.com, [email protected] follow us on LinkedIn.

About Ballast Point Ventures

Ballast Point Ventures, headquartered in Tampa, Florida, is a venture capital and growth capital fund founded in 2002 to provide expansion capital to fast-growing private companies, with a particular focus on businesses located in Florida, the Southeast and Texas. . BPV partners have over 80 years of combined experience investing in and building high-growth companies across multiple industries, including software, technology-enabled business services and healthcare. Ballast Point Ventures has raised over $550 million across four funds and is looking to make initial equity investments ranging from $5 million to $15 million. For more information, visit www.balllastpointventures.com.

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