Daily news from online research no. 33477

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New CEO for restaurant industry analyst Personica

June 24, 2022

In the US, restaurant industry marketing and analytics platform Personica has appointed Adam Ochstein as chief executive, replacing interim CEO John Ouren. The company also completed a round of growth recapitalization.

Owned by private equity firm Symphony Technology Group (STG), and formerly known as Fishbowl, Personica offers a platform known as Engage, providing CRM, loyalty and digital data reporting ; and software for competitive intelligence, pricing, menu optimization and promotion analysis. The Personica Loyalty program complements the company’s suite of marketing products, with features such as direct point-of-sale integration for real-time exchange data, personalized and automated campaign builders, and branded mobile apps. personalized.

Ochstein (pictured) previously worked at point-of-sale and management system Toast, where he was head of strategy, before co-founding and leading restaurant industry HR/payroll platform StratEX (sold to Toast in 2019). In his new role, Ochstein succeeds Ouren, who became interim CEO last year, following Andrew Feigenson’s departure to become CEO of Advertising Intelligence at Kantar/Numerator.

Marc Bala, Personica Board Member and Managing Director of STG, comments, “We are delighted to introduce Adam as the new CEO of Personica. Adam has an exceptional track record of strong leadership. His entrepreneurial style, experience selling to the restaurant industry, and proven track record of driving innovation through software uniquely qualifies him to successfully lead Personica into the future.”

Separately, Personica completed the growth recapitalization, led by existing investor STG and funds and accounts managed by new equity investor BlackRock. The investment will be used to continue product development, scale go-to-market processes and fuel growth.

Website: www.personica.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.

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