Content writing is becoming a success-creating freelance skill for people all over the world. Everything is going digital and hence the need for content writing is increasing. We understand the value of graphic design or website interfaces. However, content writing is the key to optimizing the search engine of your website. If you want to kick-start your content writing career, here is a basic content writing guide you need for your life.
Content Writing Guide
Content writing is easy or at the same time difficult for beginners. Some people grab it in an instant, but some continue to struggle to make their items stand out among millions of others. It’s not just a regular form of writing. The main strategy in content writing is SEO (Search Engine Optimization).
What is Search Engine Optimization?
Have you ever searched for something on Google and found a long list of results? You often choose search that ranks highly on search. This is not done on any patronage basis but there are SEO tools behind it.
Entrepreneurs, content writers, bloggers, digital marketers, and anyone who depends on websites should learn all the elements of content writing. So here is a simple content writing guide that you all should know.
Create a niche
For content writing, you need to understand that there are different topics you can choose from. Not everyone could write about everything because we don’t want to be jacks of all trades but masters of nothing when we want to write good content. Good content is something that shows your interest. So, if you are planning to start your blog and want to make money, create your niche!
Understand your interests and decide what kind of topics get the most out of you. Identify your area of expertise and interest. The best way to create a niche is to target topics that people love the most and that are unique. The more popular the topics, the higher the optimization of your article will be because more people will view your article or blog.
Knowledge of the key phrase
A keyword phrase is what you type in your search engine’s search bar. Any content you write should have an even distribution of the keyphrase your readers will be searching for. When choosing a keyphrase, you should keep in mind that it should be related to the topic you have chosen.
Each search engine has a mechanism to detect the results of an infinite number of contents. If your article contains enough keywords that your readers have searched for, it increases the chances of higher search engine visibility.
A keyword phrase should not be forcibly inserted into your article as it may affect readability. Always make sure that the keyphrase is placed effectively so that detectors can easily detect them. Some tips for putting your keyphrase is to put it in the first paragraph, headline 2 and headline.
A catchy title
A headline is the first thing your reader looks at. It should be a nice catchy phrase that persuades a reader to click on your article. There are hundreds of people writing about the same thing on the internet. But, one thing that sets you apart is the catchy headline that grabs the attention of your readers.
Always make sure that your headline elicits emotions among your audience. The title is one of the most important traffic generation strategies that ensures that the reader chooses you over other results.
Content writing is not about flaunting your writing skills. Readers aren’t there to see how good your vocabulary is or how strong your command of sentence formation is. Readers click on your content to get information about something.
Readers include all kinds of people, so you need to understand that while choosing a language. The language you choose should be easy and familiar. You should choose words that people wouldn’t have to search for meanings for.
The key to good content is making sure the content contains knowledge and is understandable to your audience. The choice of language and the use of words should be simple and should depend on the audience you are targeting.
The fundamental thing before writing anything is to identify who you are writing for. when you have your reader in mind, your choice of languages is shaped that way. You should keep readability in mind so that the content is not grammatically wrong and difficult to read.
Uploading your content online without proofreading is a big no in content writing guide. Because human beings are not perfect and tend to make mistakes. Thus, content full of errors does not create trust in readers.
So make sure you have proofread all your content and that there are no errors. You can use content writing tools like Grammar to ensure that there are no grammatical errors. Grammarly is a free and most authentic grammar checker tool than other apps. For advanced grammatical errors, you can also get an annual subscription by paying a fee.
Proofreading also gives room to edit your content. It helps you improve all the points you have written so that your content is more effective and persuasive to the reader.
This is a beginner’s content writing guide for people who need to learn freelancing skills in Pakistan. To track your freelancing journey, you can log onto websites like Fiverr, Upwork, Guru, and Freelancing. com, etc that provide a platform for people who have skills. So, nurture your skills and earn more at home.