ClubCorp appoints Jim Berra Marketing and Innovation Director


DALLAS, November 18, 2021 (GLOBE NEWSWIRE) – ClubCorp announced today that Jim Berra will join the global leader in Private Clubs® as Director of Marketing and Innovation to lead ClubCorp’s marketing and innovation efforts across its unrivaled portfolio of private clubs. In this newly created role, Berra will oversee all marketing capabilities including branding, communications, social and digital media, web development, consumer insights and product innovation. Berra will lead the team responsible for enhancing and showcasing the company’s premier private club portfolio while highlighting the ClubLife experience and the impact ClubCorp properties have in the communities they call their own. at home.

“Jim’s track record of growing and injecting energy and innovation into major brands will be critical in fueling ClubCorp’s future growth and continuing our mission of bringing people together through extraordinary experiences to build relationships. significant, ”said David Pillsbury, CEO of ClubCorp. “We’re excited to have Jim join the team and further accelerate the way we market, build our brands and enhance the incredible experiences available at our more than 200 golf and country clubs, town clubs and stadium clubs.

Berra comes to ClubCorp from Royal Caribbean International. He joined as SVP and Chief Marketing Officer in 2015, overseeing all advertising programs, marketing communications, social media and customer marketing for the company. He has also led Royal Caribbean’s digital efforts, including audience and website development. Prior to joining Royal Caribbean, Berra spent seven years at Carnival Cruise Lines as Marketing Director. Prior to that, Berra spent three years at Rodale, Inc., a global media publishing company, and seven years at Starwood Hotels & Resorts in various executive marketing roles, including SVP of guest marketing and strategic alliances. A resident of Miami Beach, Florida, Berra holds a bachelor’s degree in economics and philosophy from Northwestern University.

“At first glance, people may think ClubCorp is just about golf, but it’s more than that,” Berra said. “This company is about the social, business and charitable connections created through ClubCorp’s massive and diverse collection of clubs and experiences. . As I have come to know David Pillsbury and the ClubCorp management team, their passion and enthusiasm for their clubs and members is unmatched. I am excited to dig in and help grow this great business.

About ClubCorp
Since its founding in 1957, based in Dallas ClubCorp worked with the central goal of Building Relationships and Enriching Lives®. As the first owner-operator of private golf and country clubs, city clubs and stadiums in North America, ClubCorp relentlessly pursues its quest for extraordinary experiences, meaningful connections, shared passions and memorable moments for its members. of 414,000 members. With approximately 17,000 peak season employees and a portfolio of over 200 golf and country clubs, city clubs, sports clubs and stadium clubs owned or operated in 27 states, the District of Columbia and two foreign countries, ClubCorp builds communities and a way of life through its championship golf courses, workspaces, artisan cuisine, resort-style pools, tennis facilities, golf lounges, fitness centers and solid programming.

ClubCorp properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); The Woodlands Country Club (The Woods, Texas); and The metropolitan. You can find ClubCorp on Facebook at and on Twitter at @ClubCorp.

Meg tollison
Membership manager
[email protected]

A photo accompanying this announcement is available at


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