In January 2020, Google announced plans to remove third-party cookies from Google Chrome over the next few years in an effort to increase user privacy. As part of this evolution, “Universal Analytics” of Google Analytics, as you know it, will also change. The website analytics platform used by businesses around the world to visualize website user behavior will phase out in July 2023 and be replaced by the next generation of analytics with extended insights and data . This is Google Analytics 4 (GA4).
Chromium is used by nearly 65% Internet users around the world, which makes access to data on these users crucial for companies.
So how do you prepare your business website for Google Analytics 4? We’ve got the answers you need below to get started.
What is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is an analytics tool that changes the way we monitor and measure user traffic and engagement on your website and apps. GA4 is more than a software update, it is a complete overhaul of the “classic” Google Analytics platform (also called Universal Analytics) with the interface, data collection and analysis differing significantly between the two versions .
- Collects both website and app data to better understand the customer journey
- Uses events instead of session-based data
- Includes privacy controls such as cookieless measurement and behavioral and conversion modeling
- Offers predictive capabilities
- Provides direct integrations to media platforms that help drive action
- Offers advice without complex models
What is the difference between Google Analytics and Google Analytics 4?
The main difference between the current version of Google Analytics, Universal Analytics and GA4 is important: think about privacy – and in a big way. GA4 prioritizes privacy and does not rely on cookies to collect its data. GA4 also prioritizes enhanced data tracking that helps your business make smart and efficient decisions.
With 91% of companies say data-driven decision-making is critical to business growthupgrading to GA4 is an important step for businesses to comply with privacy regulations and continue to collect data in a cookie-free world.
How is Google Analytics 4 better than the current Google Analytics for my website?
In the long term, GA4 can help improve your company’s website tracking capabilities, which also has an effect on search engine optimization (SEO), search engine marketing (aka – paid advertising) and email tracking. GA4 provides:
- More relevant data than previous versions of Google Analytics
- Information about why users are on your site and how they got there
- The ability to combine data from multiple data streams into a single GA4 property
- Actions accurately assigned to users on different devices
How can I add Google Analytics 4 to my business website?
The current Universal Analytics installation of Google Analytics on your website will no longer collect or process data from July 1, 2023. Upgrading to GA4 is therefore essential for businesses that want to continue monitoring important information on website and app users.
GA4 is available now and is a free tool – and the sooner it is installed on your website, the sooner your business can benefit from its next-generation analytics.
Georgia4 works on any website as long as you have the code snippet you need to track your website placed in the right place in the backend. Once you have entered your Web Analytics Property ID in the Google Analytics Tracking Web Admin section, you will be ready for enhanced GA4 tracking.
Connect with JSA for a Google Analytics 4 setup session
We understand that the very thought of upgrading Google Analytics to GA4 and navigating the new tool can be overwhelming.
JSA’s in-house digital marketing team is available to help telecom, data center and network infrastructure customers navigate and leverage GA4 as part of a multi-layered marketing plan that includes optimization search engines (SEO), digital advertisements and email marketing. Contact our team to find out more.