Analytics engine for Jima Cannabis wins marketing award


VANCOUVER, British Columbia, Nov 22, 2021 (GLOBE NEWSWIRE) – Jima Cannabis (Jima), a private equity firm TCap, is proud to announce that its optimization algorithm has won a 2021 award Canadian Marketing Associationm (CMA) Award in the Marketing Technologies (Martech) category.

Built by Neon, a Vancouver-based digital production studio in the TCap portfolio, this predictive analytics engine gave Jima the creative strategy they needed to make a dent in the billion dollar cannabis industry.

After learning that cannabis buyers value location above all else, Neon created a tool to optimize placement in retail stores, acquire loyal customers and increase revenue for this local brand. Instead of assuming what would draw people to the brand, consumer insight gave Jima an immediate business advantage, ensuring that Jima’s target market would organically meet a Jima store as they moved through. their cities.

“Our location optimization tool, designed by Neon, allowed us to uniquely identify and target high-end store locations,” said Alex Read, president of Jima Cannabis. “It has allowed us to approach retail in a smarter way, using data to make decisions critical to the success and longevity of our brand in a competitive market. “

This scan engine not only advised location selection, but also enabled accurate messaging. The team applied segmented customer data to develop targeted marketing materials, such as in-store and online brands, appreciation programs, age-limited banner ads, and window images teasing date dates. opening.

Through Neon, localized intelligence and data science enabled Jima to engage new customers with cutting-edge experience and move forward with creative assets, marketing messages, product selection and tighter retail strategies.

Jima stores are just starting to open in British Columbia, but this evolving tool will guide the company’s expansion across Canada. “This technology will materially assist us in our franchise expansion plans and allow our franchise partners to acquire top-notch locations, giving them an immediate advantage in this competitive industry,” Read says. To date, data-driven decisions have already produced promising results.

The 2021 CMA Awards were handed out last week in a virtual ceremony attended by over 1,500 industry professionals. Neon’s winning solution for Jima was chosen from nearly 2,300 applicants.


Jima is the recreational cannabis division of Vancouver-based TCap Private Equity. Jima’s retail network includes locations in British Columbia and Ontario under the Jima Cannabis and High Tea Cannabis Co. banners, with plans to expand into the Canadian market. Jima is originally from the west coast of British Columbia and reflects her laid back and island attitude. The company puts community and people first, curating a selection of local and national cannabis products for sale in store and online.

Jima Cannabis website:

Follow Jima Cannabis on social networks:

Instagram @JimaCannabis
Twitter @JimaDotCa
Facebook @JimaDotCa
TikTok @JimaDotCa

For media inquiries, please contact:
Kalika Postlethwait
Head of Digital Marketing and Communications, Jima Cannabis
[email protected]


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