Amplitude Launches New Technology Integrations to Unify Data and Expand Customer Choice in the Age of Digital Optimization | Business



Amplitude, Inc. (Nasdaq: AMPL), the pioneer of digital optimization, today announced new and improved integrations across the technology stack to enable organizations to better unify, analyze and act on customer data. Amplitude now offers new integrations with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, and MailChimp, as well as improved integration with HubSpot. This is in addition to over 60 existing integrations that unlock actionable customer insights that accelerate product innovation. The new set of integrations allows customers to seamlessly ingest data into Amplitude, reduce Amplitude implementation time, and create more personalized marketing campaigns.

Amplitude takes an open approach to helping customers move data to and from its digital optimization system. Through its growing partner ecosystem, Amplitude is able to ingest data through customer data platforms (CDPs), data warehouses, SaaS platforms, and Amplitude’s own software development kits (SDKs). . Nearly 600 organizations already use Amplitude’s data warehouse and cloud storage integrations with Snowflake, Google Cloud Storage, and AWS S3, and now enterprises using Google BigQuery and AWS Redshift can also export data from Amplitude. With simplified access to new data sources and destinations, teams can break down data silos, enrich data sets, and increase visibility into customer behaviors.

“As the demand for digital optimization increases, organizations are asking for easier and faster ways to import their data into Amplitude and export enriched data to downstream applications,” said Justin Bauer, vice president product manager at Amplitude. “Data management is a huge challenge for many executives, so the breadth and depth of Amplitude’s technology integration ecosystem is a powerful differentiator for our digital optimization system. We are becoming the go-to hub for customer data, making it easier than ever for companies to understand their customers, create better product experiences, and ultimately grow their business. »

Today, consumers expect intuitive and personalized product experiences, and organizations are realizing that surface-level web analytics fall short. Instead, teams need actionable insights into user behavior across all digital touchpoints to manage, measure, and optimize their digital products and customer experiences. With new integrations in Google Tag Manager and Adobebusinesses can now easily migrate data from these traditional web and marketing analytics solutions to Amplitude, dramatically reducing implementation time from weeks to minutes.

By connecting key marketing technologies to Amplitude, organizations can also say goodbye to one-size-fits-all marketing campaigns and ensure customers and prospects get the right messages every time. With new integrations in Mailchimp, Klaviyo, and, Amplitude customers can deliver a variety of marketing use cases such as data-driven personalization, personalized customer journeys, and campaign automation.

“It’s impossible to overstate the importance of self-service analytics at Kahoot!” said Martí Colominas, chief data officer at Kahoot! “With Amplitude’s ability to immediately connect to our technology stack, we are able to eliminate data bottlenecks to not only receive insights faster, but also to generate more curiosity and interest. experimentation within the product to improve the user experience.”

In a further expansion of the Amplitude partner ecosystem, the Amazon Web Services (AWS) team recently announced Designation of Amplitude as an AI for Data Analytics (AIDA) solution. The only product analytics solution with the AIDA designation, Amplitude leverages artificial intelligence (AI) and machine learning services from AWS to take the complexity out of AI-driven insights and personalization.

Learn more about Amplitude’s data connections here Where request a personalized demo today.

About amplitude

Amplitude is the pioneer of numerical optimization software. Nearly 1,600 customers, including Atlassian, Instacart, NBCUniversal, Shopify and Under Armour, trust Amplitude to help them innovate faster and smarter by answering the strategic question: “How do our digital products drive our business?” ? » The Amplitude digital optimization system makes critical data accessible and actionable for every team, unifying product, marketing, developer and executive teams around a new depth of customer understanding and common visibility on what drives business results. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Winter Report. Find out how to optimize your digital products and business on

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Darah Easton

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SOURCE: Amplitude

Copyright BusinessWire 2022.

PUBLISHED: 2/16/2022 4:07 PM / DISK: 2/16/2022 4:07 PM

Copyright BusinessWire 2022.


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