Amazon Business 2022 State of the Markets Report Highlights Online Sourcing Opportunities


SEATTLE–(BUSINESS WIRE)–Amazon (NASDAQ: AMZN) – Amazon Business today released its second Supply Status Report, which shares business-to-business (B2B) trends and new ideas from American sourcing professionals across industries and organizations of all sizes. Amazon Business, launched in 2015, helps executives digitize and automate purchasing with powerful management controls and analytics tools, all within the familiar Amazon experience. For the report, which examines the rapid transformation of B2B e-procurement over the past few years, Amazon Business interviewed buyers who hold influential sourcing positions in commerce, education, government, nonprofit organizations and health care in the United States.

The report highlighted a number of trends, including:

  • 91% of B2B buyers indicate a preference for buying online.

  • 58% of B2B buyers now make purchases that need to be delivered directly to an employee’s personal home, accommodating an increasingly dispersed workforce due to the COVID-19 pandemic.

  • 84% of B2B buyers say their organizations plan to increase spending with Black-owned businesses or other businesses owned by diverse interests.

  • 63% of B2B buyers say improving sustainability in their purchasing practices is a top priority.

  • The increases from last year’s report indicate a continued focus on corporate social responsibility (CSR) goals.

“Procurement professionals continue to face a variety of challenges in a rapidly changing landscape. We are constantly looking for opportunities to improve our customers’ shopping experience, and our State of the Market Report 2022 provides actionable insights into sourcing strategies and helps decision-makers continue their digital transformation journey,” said Aster Angagaw, Vice President of Commercial, Public and Strategic Sectors at Amazon Business. “We pride ourselves on equipping buyers of all industries, organization sizes, and incomes with the tools necessary to achieve their business goals and improve their operations. »

Amazon Business can help business buyers overcome common issues such as accessing a wider range of vendors and managing distributed purchasing. Purchasing optimization solutions such as purchase orders and invoices, storage and sharing, approval workflows, spend management, guided purchasing capabilities and replenishment solutions enable efficiencies operational across all organizations, not just procurement. Amazon Business’ Smart Business Buying solutions enable shoppers to get what they need, when they need it.

Download the Amazon Sourcing State of the Business Report 2022 ( Main takeaways include:

Professional buyers retain a preference for digital purchases and distributed deliveries become the norm

The COVID-19 pandemic has accelerated digital transformation efforts in procurement, and the State of the Market Report 2022 shows that the preference for digital is continuing. In fact, 68% of shoppers said they plan to do at least 40% or more of their purchases online by the end of the year, compared to 56% of shoppers in the B2B E-Commerce Evolution Report 2021. Additionally, only 2% of respondents this year said they buy exclusively offline.

However, purchases and deliveries spread over more sites are becoming a standard part of procurement. Today, more than 1.7 million small and medium businesses worldwide sell through Amazon stores. According to this year’s report, supporting remote work is the third most important sourcing goal for shoppers, behind buying only from local businesses and those with sustainability-related certifications. Additionally, 46% of buyers are tasked with making purchases for multiple offices; of these, 24% are responsible for supporting offices in multiple countries.

Buyers are price-conscious, but growing support for businesses with diverse owners and more sustainable supplies are key drivers of buying decisions

Even as businesses face growing concerns over inflation, supply chain disruptions and the economic downturn, investment continues in smart purchasing. The report shows that the majority of B2B buyers’ budgets are growing or staying flat in 2021, and only 22% of respondents expected a decrease in budget this year.

However, while respondents said reducing costs and increasing efficiency were the most important areas for overall improvement, three of the four most important procurement priorities focus on contributing to business goals. of the organization’s CSR, including support for sustainable, diverse and local businesses. The report found that 91% of buyers consider seller certifications when purchasing. This reflects consumer buying behavior, where decisions are increasingly made based on a buyer’s values.

Yet organizations face a particular challenge in achieving sustainability goals. While 69% of B2B buyers work in organizations that require increased purchases from sellers following sustainable practices, 55% of buyers with sustainability goals say it is difficult to find suppliers who follow sustainable practices. This offers buyers the opportunity to further leverage seller certifications as part of their smart buying strategy for businesses, closing the gap to sustainability-focused goals.

Amazon Business Sourcing Report Methodology

Amazon Company surveyed 440 B2B buyers across the United States in April 2022 using an online survey platform. Respondents included full-time and part-time employees across a range of employment levels. These business organizations have made at least $250 million in annual revenue. Respondents work in the following sectors: commercial industries (240), healthcare (95), education (60) and government/non-profit (45). All surveyed buyers play an influential role in their organization’s procurement process. This report also refers to data from our 2021 B2B E-Commerce Evolution Reportwhich surveyed 250 B2B buyers of similar demographics between December 2020 and January 2021.

About Amazon Business

Amazon Business helps millions of customers around the world, from small businesses, schools, hospitals, nonprofits and government agencies to large enterprises operating in the globally, to reshape their purchasing with time and cost savings, greater productivity, and insightful purchasing analytics. Buyers and business managers benefit from convenient shipping options for hundreds of millions of supplies in categories such as office, IT, janitorial, catering and professional medical supplies. Customers also have access to a variety of business-friendly features and benefits, including a curated site experience, Business Prime, business-only pricing and selection, single or multi-user business accounts, a approval workflows, purchasing system integrations, payment solutions, tax exemptions and dedicated customer support. Amazon Business is currently available in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and India. For more information, visit, www.amazonbusinessblog.comand @AmazonBusiness.


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