Agfa North America expands GreenWorks program

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Agfa is taking steps to encourage and promote more sustainable printing practices with the expansion of its GreenWorks program. The GreenWorks initiative accredits customers in the graphic communications industry across North America who achieve greener results through technology, products, services and practices. Agfa expands GreenWorks criteria to include PressTune, InkTune and [email protected] screening technologies. These green software products help printer manufacturers reduce ink consumption, save paper and increase energy savings.

“By expanding the criteria for GreenWorks accreditation, we are raising the bar for a more sustainable future,” said Dave Carey, senior director of product marketing, Agfa North America. “We salute printers who target environmentally friendly operations with PressTune, InkTune and [email protected] screening and those who adopt our chemistry-free, process-free or bake-free digital offset plates. Printer manufacturers actively preserve, restore and save resources by consciously choosing products and technologies with significant environmental benefits. The expansion of GreenWorks is a win-win solution for our customers, the industry and the public. »

Agfa operates in a sustainable, responsible and transparent manner as part of its corporate strategy. Throughout its more than 150 year history, Agfa has critically examined environmental and safety issues at every stage of a product’s life cycle to provide the best manufacturing practices and solutions to meet to the business needs of its customers while reducing waste and saving resources.

Agfa’s mission is to enable printing companies to achieve profitable growth by offering innovative and sustainable ecological solutions. Recognizing customers with a more environmentally friendly business approach, the company launched the GreenWorks initiative.

Every GreenWorks customer receives a marketing toolkit to help promote their environmental stewardship. It includes the GreenWorks logo, the GreenWorks Certified digital badge, and suggested ways to promote their business. Additionally, accredited GreenWorks companies receive content for their website, RFPs, digital ad templates, infographics that can be used in email and social media communications, search engine optimization and additional materials to help market their more environmentally friendly business. Companies accredited by GreenWorks may also be featured in Agfa Public Relations and on the Agfa website.

To become GreenWorks accredited, printers purchase one of Agfa’s process-free, chemistry-free or bake-free printing plates and/or its sustainable software solutions designed to reduce ink, paper and waste. Printers should actively participate in other environmental programs, use alternative energy sources and promote their commitment to sustainable practices.

The GreenWorks program is designed to reward and educate Agfa customers who operate in a greener way. Increasingly, print buyers are demanding more sustainable business operations and committing to respecting the environment. The GreenWorks program helps identify printer manufacturers that operate sustainably.

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