Tokyo-headquartered ADK Network has acquired a majority stake in Rage Communications, an India-based independent agency specializing in digital experience design and e-commerce.
The agreement will combine the two companies’ capabilities in digital marketing, web design and development, analytics, data-driven insights and content.
Based in Chennai, Rage is a digital agency that offers solutions across CX, CRM, UI/UX and performance marketing. Through its offices in India, Australia (Sydney) and Singapore, Rage provides services to companies like AMP, Citibank, JLL and Mastercard. Rage has 195 people in these offices.
Rage will be renamed ADK Rage. Co-founder JRK Rao will continue as managing director. Rao and co-founder Karthik Kumar remain minority shareholders. Financial terms were not disclosed.
The acquisition follows ADK’s October launch of its Integrated Performance Platform (IPP) for brands and agencies. IPP is designed to help advertisers centralize control of campaigns across multiple ad platforms at once.
“This partnership marks our landmark entry into the Indian and Australian markets, two of the fastest growing digital markets in APAC,” said Yasuyuki Katagi, Managing Director of ADK Global Operations. “With Rage, we will immediately gain traction at a brand consulting level, providing a solid starting point for further growth in these key markets.”