Action Figure Insider » TOY ASSOCIATION ANNOUNCES TOP TOY TRENDS OF 2022

0

NEW YORK, February 21, 2022 /PRNewswire/ – With the pandemic continuing to impact gaming and family lifestyles and US toy sales experienced another year of double-digit growth, The toy association today unveiled the top toy trends that are expected to drive consumer spending on toys in 2022. The announcement was made at the Toy Association conference Briefing on toy trendswhich can now be viewed online.

“After previewing hundreds of innovative toys over the past few months, the Toy Association’s Trends team has determined that this year’s hottest trends will encompass the themes of sustainability and social justice, escape through play and next-level sensory toys, with a strong focus on cross-generational and creative play driven by STEAM learning,” said Adrienne Appell, executive vice president of marketing communications at Toy Association.” These trends are supported by a range of innovative products from companies of all sizes that engage children in play that is both fun and beneficial for their social, cognitive and physical development – and for adults, providing a much-needed escape from the stresses of everyday life.

Normally held at New York Toy Fair (cancelled this year due to pandemic uncertainties), the Toy Association’s Toy Trends Briefing attracts media, buyers and other industry professionals who want to see the latest developments in toys and games .

Here is a summary of the main trends:

  • NEW GENERATION CREATORS
    From role-playing games, to fashion and food games, to art and construction toys that inspire budding content creators, toys that encourage kids to create and share their own content (think stories, illustrations, constructions, videos and photos) – are on the rise in 2022, with more toys that allow children to develop their imaginations and personalize their own play experiences. It is also a trend that encourages the cross-generational play, allowing children and parents to play, create and build memories together, as well as a trend that taps into crucial STEAM (science, technology, engineering, arts and math) skills.
  • THE GREAT ESCAPE GAME
    Hit the road (or take a mental break) with these toys! Whether you’re going on a family vacation after two years of being locked up at home, or just looking to decompress from everyday life, these toys focus on pure escapism. Toys in this trend include a mix of travel-ready toys and games that are perfect for on-the-go, and vacation- and internationally-themed toys, puzzles and games that take you on imaginative adventures. With Genius of Play research showing that 76% of parents believe play has been a positive escape from the reality of the pandemic, we expect kids and ‘kids’ to continue turning to toys and games to de-stress. This trend is also transporting gamers into the digital world, tapping into the metaverse and the endless opportunities it presents – from NFTs and AR/VR, to toys related to online and video games.
  • SENSORY TOYS 2.0
    Spurred by the growth of viral videos on platforms like TikTok, ASMR, which stands for Autonomous Sensory Meridian Response (and has nearly 270 billion views on the hashtag at the time of writing), has become synonymous with creating moments warm blurs of zen out of everyday happenings. While social media is driving this trend, it’s rooted in the physical and in 2022 we’ll see even more toys that engage the senses in exciting ways. The trend includes light-up toys that allow children to express their changing moods, classic brands reimagined with new fidget games, and toys that provide soothing social-emotional comfort for children.
  • TOYS FOR SOCIAL AND ENVIRONMENTAL GOOD
    From sustainability and endangered species protection to social justice issues, diversity, equity and inclusion, products that talk and walk resonate with consumers in every industry. As this trend continues to grow at a rapid pace, toys have become proven tools for engaging children in critical issues as we collectively try to build a happier, healthier future. In 2022, we’ll see a wave of toys that not only incorporate more sustainable materials, but also emphasize a commitment to teaching children how to be better global citizens. In fact, a recent survey commissioned by the Toy Association found that most parents (78%) said the durability of a toy for their child was important to them.
  • ENTERTAINMENT UPDATE
    The pandemic continued to weigh on traditional viewing habits as more and more studios opted for hybrid releases through most of 2021. As we begin to see a return to the “theaters only” release model we expect brands exiting non-linear channels (Disney+, Netflix, HBOMax, YouTube, Paramount+, with more launch) or taking a hybrid approach to continue dominating the toy aisles. Additionally, social media influencers continue to reach beyond their channels to create new partnerships in the toy space and offer licensees immediate access to embedded audiences.

A video of the Toy Trends Briefing can be viewed online (www.ToyAssociation.org/trends). As the toys, games and retail landscape continues to evolve at an accelerating pace, the Toy Association’s Trends Team will present a fourth quarter trend update later this year.

About the Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org Founded in 1916, The Toy Association™, Inc. is the nonprofit trade association representing all companies involved in the creation and delivery of toys and entertainment products for children of all ages. The Toy Association leads the health and growth of the US toy industry, which has an annual economic impact of $98.2 billion, and its approximately 900 members drive the US domestic toy market of 38 .2 billion. The Toy Association is the industry voice on the developmental benefits of play and promotes the positive impact of play on child development to consumers and the media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard over 40 years ago, and remains committed to working with medical experts, government, consumers and industry on ongoing programs to ensure safety and enjoyment. player.

As a world leader, The Toy Association organizes the famous Toy Fair New York and Toy Fair Dallas; defends the interests of members worldwide; supports the Canadian The Toy Association; services the International Council of Toy Industries and the International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises the widely imitated American ASTM F963 toy safety standard.

Daniel Pickett

AFi’s founder and editor, Daniel “Julius Marx” Pickett, has been around toys his entire life. The first line he ever collected was Mego’s World’s Greatest Superhero line in the 70s. He’s been surrounded by collectibles ever since. In 1999 he was baffled by a lack of information and news about some of his favorite lines of toys he collected. Since he couldn’t find the information, he decided to search for it himself, thinking that other people might also be interested in the same news. He started writing a weekly column on the toy industry and an action figure for a toy news site and within a year he tripled the site’s daily traffic with his updates, reviews and features. of products. He has established relationships with all the major toy manufacturers and many sculptors, painters and mold makers. He has turned his hobby into a global expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they started their own website www.ActionFigureInsider.com. Daniel has been quoted both in the industry and in the mass media. Over the years, Daniel and AFi have been sought after as experts in the field. Daniel has been featured regularly on “Attack of the Show” on the G4 Network as a top contributor to their “Mint On Card” segment, and our homepage has been linked to USA’s “Pop Candy” blog twice. Today. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo .com, Ain’t It Cool News, the official Star Wars blog, Geekologie, G4, CNet, and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But it all sounds really pretentious and “tootin’ his own horn” – the long and short of it all is that Daniel loves toys and he LOVES talking about them.

Share.

Comments are closed.