Action Figure Insider » Topps Launches Second Annual Month-Long Pop-Up Truck Covered With Over 11,000 Baseball Cards


Topps launches second annual month-long pop-up truck covered in over 11,000 baseball cards

The leading trading card company returns this summer with a nationwide truck tour in honor of the global card collecting holiday

(New York, NY, July 6, 2022) – Topps®, a leading sports and entertainment trading card company and part of Fanatics Collectibles, is thrilled to announce the nationwide return of its second annual pop-up truck tour across the country. to celebrate Topps International Trading Card Day on Saturday August 6th. .

This summer, Topps embarks on a new adventure across eight cities, welcoming fans across the country to celebrate International Trading Card Day and their love for collecting. through interactive games and experiences, plus free Major League Baseball trading cards, Topps giveaways, and the chance to enjoy one of America’s favorite pastimes – trading card collecting . The Topps Truck, completely wrapped in over 11,000 baseball cards, will travel over 8,000 miles, providing the ultimate fandom experience for sports and entertainment fans nationwide.

The Topps truck will kick off on Friday, July 16 during MLB All-Star Week in Los Angeles, Calif., and travel nationwide until International Trading Card Day in New York City on August 6. In 2021, the truck tour reached over 22,000 fans and collectors during the six-city tour, offering over 14,000 trading card packs at each stop. This year, the Topps Truck is hitting even more markets on their 8-city tour, aiming to distribute more than 20,000 decks of cards during their stops at MLB stadiums and fan-filled local events in Los Angeles, California, Kansas City, MO, Boston, MA, Philadelphia, PA, New York, NY and Cooperstown, NY. Making its Major League Soccer debut, the truck will also stop in Minneapolis, MN for the MLS All Star Game, and will also be in Williamsport, PA for the Little League World Series, and return to Deyersville, IA for the Field of Dreams Game. .

“International Trading Card Day honors the hobby of collecting in everything from sports and baseball to pop culture, film and iconic people, and the love of card collecting in the world,” said Wendy Freedman, chief marketing officer at Topps. “This year we wanted to expand our card collecting holiday internationally to reflect Topps’ footprint as a global brand, celebrating fans and collectors of all ages and across all industries. We’re excited to see how collectors are welcoming the holiday this year, and we’re excited to interact with fans around the world as we continue to celebrate Topps’ rich heritage in the card collecting industry.

Throughout the month-long trip, on-site teams at each site will be running quizzes and cornhole games, along with free baseball cards and Topps giveaways. Fans are also invited to take a photo in a life-size Topps card frame to become their own card, as well as to trade on the mobile Topps card wall, a staple activity at Topps events.

Additionally, Topps will be giving away MLB, UEFA Champions League and Garbage Pail Kids card and gift packs with purchase at hobby stores worldwide in honor of International Trading Card Day. On August 6, consumers will receive an exclusive Shohei Ohtani card and an exclusive Wander Franco card on August 13 for loyal customers spending $10 or more at select hobby stores.

For more information on International Trading Card Day, please visit

About Topps Company
Founded in 1938, The Topps Company, Inc. is part of Fanatics Collectibles, a next-generation physical and digital trading card company that launched in 2021 and is a subsidiary of Fanatics Holdings, Inc. Through Fanatics Collectibles, Topps entertains and delights consumers. with a diverse, engaging, and cross-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and scrapbook collections, memorabilia, and curated experiential events. Properties include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, Garbage Pail Kids®, and more. Topps Digital Sports & Entertainment has connected with people around the world who have downloaded our apps, including Topps® DECAY®TOPPS® KICK®Star Wars™: Card Trader by Topps®Topps® NHL SKATE™, Marvel Collection! by Topps® and Disney Collect! by Topps®. For more information, visit,,

Daniel Pickett

AFi’s founder and editor, Daniel “Julius Marx” Pickett, has been around toys his entire life. The first line he ever collected was Mego’s World’s Greatest Superhero line in the 70s. He’s been surrounded by collectibles ever since. In 1999 he was baffled by a lack of information and news about some of his favorite lines of toys he collected. Since he couldn’t find the information, he decided to search for it himself, thinking that other people might also be interested in the same news. He started writing a weekly column on the toy industry and an action figure for a toy news site and within a year he tripled the site’s daily traffic with his updates, reviews and features. of products. He has established relationships with all the major toy manufacturers and many sculptors, painters and mold makers. He has turned his hobby into a global expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they started their own website Daniel has been quoted both in the industry and in the mass media. Over the years, Daniel and AFi have been sought after as experts in the field. Daniel has been regularly featured on “Attack of the Show” on the G4 Network as a top contributor to their “Mint On Card” segment, and our homepage has been linked to USA’s “Pop Candy” blog twice. Today. Daniel’s content has also been featured on Bloomberg News,,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing, Gizmodo .com, Ain’t It Cool News, the official Star Wars blog, Geekologie, G4, CNet, and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But it all sounds really cocky and ‘tootin’ his own horn’ – basically it’s that Daniel loves toys and LOVES talking about them.


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